Table of Contents
Price war: Morrisons lost its status as Britain’s fourth-biggest supermarket to Aldi two years ago
Morrisons is bringing out the big guns and launching price cuts for loyalty card holders in a bid to lure back customers.
The grocery chain, which has been privately owned since 2021, has lost customers to German discount chains and its status as Britain’s fourth-largest grocery chain to Aldi two years ago.
Market share was 8.6 percent for the 12 weeks to August 4, compared with 8.7 percent year-on-year.
But Alex Rogerson, marketing director, said: “Generating strong value for customers remains the number one priority and we are bringing out the big bazooka and cutting prices on more than 2,000 products.”
Bought by US private equity group Clayton, Dubilier & Rice for £7bn, Morrisons has said it has cut its massive debt load by 35 per cent to £4bn from £6.2bn.
DIY INVESTMENT PLATFORMS

AJ Bell

AJ Bell
Easy investment and ready-to-use portfolios

Hargreaves Lansdown

Hargreaves Lansdown
Free investment ideas and fund trading

interactive investor

interactive investor
Flat rate investing from £4.99 per month

Saxo

Saxo
Get £200 back in trading commissions

Trade 212

Trade 212
Free treatment and no commissions per account
Affiliate links: If you purchase a product This is Money may earn a commission. These offers are chosen by our editorial team as we believe they are worth highlighting. This does not affect our editorial independence.