Creator of Qantas’ Spirit of Australia slogan demands Alan Joyce strip it off all their planes NOW
The man who claims to have created Qantas’ iconic “Spirit of Australia” slogan has angrily demanded that they remove the title, saying it is “traditionally inappropriate” to describe the besieged airline.
Phillip Adams, a columnist for Australian magazine The Weekend and host of ABC Radio National, says he convinced former chairman Jim Leslie to adopt the slogan in the 1980s and Peter Allen to play his iconic tune I Still Call Australia Home. to become the national anthem of Qantas.
Last week, however, the former advertising guru sent an angry message to the airline’s chief executive, Alan Joyce, demanding that they drop his slogan over ongoing scandals involving layoffs, canceled flights, lost luggage and extended delays.
‘Alan Joyce. You force myself to repeat. I am the author of ‘the Spirit of Australia’. Then deserved, now tragically inappropriate,” he wrote on Twitter.
‘My slogan is hereby rejected. Please remove it from all hulls, tickets and advertisements.”
In a statement to the Daily Mail Australia, Qantas said: “The Spirit of Australia slogan is an iconic part of the Qantas brand and is not going anywhere.”
Phillip Adams claims he pitched the ‘Spirit of Australia’ slogan to former Qantas boss Peter Leslie in the 1980s — and now he wants the airline to drop its iconic slogan
‘Alan Joyce. You force myself to repeat. I am the author of ‘the Spirit of Australia’. Then deserved, now tragically inappropriate,” Mr Adams wrote on Twitter
It is the latest showdown between Mr Adams and Qantas after the airline stripped the columnist of his membership to the Chairman’s Lounge – described as the ‘most exclusive club in Australia’.
Decked out with designer furnishings, the lounges serve premium spirits, five-star cuisine and offer private meeting rooms, large shower suites and plush bathrobes.
Those lucky enough to step inside can count on the shoulders of the Prime Minister, A-list celebrities and influential businessmen.
The Chairman’s Lounge is considered such a privilege that Mr. Adams was furious that Qantas refused to renew its membership in 2019.
“I was barely cramming the facility and I was really quite surprised because I have a large media footprint,” a disappointed Mr Adams told The Australian.
Members invited to join the exclusive club will receive a matte black card after being personally signed by Qantas bosses.
Each membership lasts for two years and invitations have nothing to do with frequent flyer points or status.
Mr Adams said lounge members were likely to see prominent figures or media identities (pictured, Brisbane lounge)
Announcer Phillip Adams (pictured) was furious that Qantas refused to renew its Chairman’s Lounge membership
“Membership is highly sought after and it is a great asset to Qantas to use for our commercial endeavors,” Qantas CEO Alan Joyce said of the club in the past.
Mr Adams said he has “no idea” why he was kicked out of the exclusive club, and admitted he had some secrets to tell about the ins and outs behind the secret doors.
“So many CL stories I could kiss and tell, but I won’t (if you get in, you have to sign the Official Secrets Act). And now I’m on my ass. No idea why,” he wrote in The Australian.
“I got the bad news a few days after they evicted Fraser Anning, so it may have been a left-right thing to balance the books and Boeings.
“However, there are other possible reasons. Too old? Then you don’t have to drive me out – let nature take its course. A flyer that is too rare? Well, I haven’t flown much lately, thanks to ill health and bad weather.
‘A long life of loyalty rewarded with infidelity. Is this the spirit of Australia? With a breaking heart with a pacemaker… I can no longer call Qantas home.”
Members of the federal government are also known to have gifted exclusive lounge memberships (photo, Brisbane lounge)
The airline announced last week that it will cut domestic flights by five percent for July, August and September, on top of the 10 percent announced in May.
Qantas Domestic reportedly made 4,500 flights a week in the run-up to the Covid pandemic, meaning a 15 percent cut would lead to 675 fewer flights.
It was also forced to apologize to more than 300 passengers who were stranded at Dallas/Forth Worth Airport for 24 hours – many were forced to sleep on the floor.
Customers said there was no Qantas presence at the airport and the airline was unreachable despite numerous attempts by Aussies waiting to fly home and US personnel.
Disgruntled employees revealed to Daily Mail Australia last month what it’s really like to work for the Flying Kangaroo, raising extraordinary allegations against the airline amid a bitter legal battle that could lead to a multimillion-dollar payout.
The Transport Workers Union sued Qantas in late 2020, when it was ruled that the airline had illegally fired nearly 2,000 baggage handlers, cleaners and ground staff before outsourcing their work to foreign suppliers, including Swissport.
The trickle-down effect has led weary customers, including frequent flyer members, to say they look at other airlines while flying.
Customers say there is a complete lack of support staff at airports, leading to massive delays, missed flights and lost luggage
The Trade Workers’ Union says Qantas’s problems start at the top, pointing to Alan Joyce’s mismanagement of the airline during the pandemic and its thousands of layoffs.
‘The fish is rotting at the head. Senior management’s short-term focus on raising earnings to watch the stock’s decline has destroyed Qantas’ once trusted service and infuriated Australians,” Michael Kaine, TWU’s national secretary, told the Daily Mail Australia. .
Blaming passengers for delays over the long Easter weekend and refusing to hire the highly skilled workers it has illegally fired, despite a clear demand for experienced workers in the industry shows how out-of-touch became the Joyce-led management team.”
The airline, which claimed the outsourcing was a necessary financial measure during the Covid pandemic, appealed the ruling and lost – but has since taken the case to the Supreme Court in a last-ditch effort to avoid paying massive damages .
The cost savings were exacerbated by the pandemic, with 15,000 workers being laid off without pay or forced to take leave in mid-2020, while a further 2,500 were laid off in August 2021 — despite Qantas receiving $2 billion in government aid.
Qantas insists the measures were necessary because of the $22 billion loss in revenue and losses of more than $5 billion during the pandemic. It also said the government handouts were in part earmarked for continuing repatriation and cargo flights during the pandemic.