Cowboys owner Jerry Jones has demanded that his players not participate in protests aimed at raising awareness about racism
The NFL ranking series continued in Week 1, as the Dallas Cowboys scored their lowest of Nielsen Week 1 since 2009.
According to Barry Horn, who previously worked for the Dallas Morning News, the Cowboys tied at 28.2 in the Dallas-Fort Worth media market for Sunday's opening loss to the Panthers in Carolina. The Cowboys have not had such a low local rating since they opened the season in Tampa Bay after a year in which they did not make the playoffs.
The current Cowboys did not make the postseason in two years and did not make big acquisitions out of season, although they did lose three-time Pro Bowl wide receiver Dez Bryant and they do not currently have All-Pro center Travis Frederick, who suffers autoimmune disorder.
But even given the team's limited expectations, the Cowboys have been one of the league's most trusted projects at the box office and in terms of Nielsen's ratings. According to Forbes, the team has a value of $ 4.8 billion, the highest in the league.
Despite not reaching the playoffs for two years, the Cowboys have a value of $ 4.8 billion
The Dallas Cowboys lost their first game on Sunday at Carolina, despite a touchdown and 69 yards rushing from running back Ezekiel Elliott
In total, the NFL's ratings have fallen approximately 17 percent in the last two years. Many critics, including President Donald Trump, have pointed to the controversial protests during the national anthem, which aim to raise awareness of racism and police brutality against minorities.
The owner of the Cowboys, Jerry Jones, has also been very critical of the protests, even telling reporters during the training camp that "Our policy is that you stand up before the anthem, finger on the line & # 39;
The Cowboys were one of six NFL teams that did not have a single-player protest during the national anthem last season, according to several reports. However, the team knelt in unison, along with Jones, before standing together while holding the arms for the national anthem before a game on September 25, 2017.
Sunday's CBS coverage increased 28 percent from 2017, thanks to the Patriots-Texans game.
Fox enjoyed a 5 percent increase for his local games compared to 2017
Despite a disastrous start to the season in Philadelphia on Sept. 6, which was delayed by rain and suffered a 13 percent drop in ratings since 2017, the NFL overall rankings only dropped 1 percent in the Week 1 compared to last season.
However, there was a big discrepancy between the most popular and least popular games.
Sunday's CBS coverage increased 28 percent from 2017, thanks in large part to the opening game of the Houston Texans and New England Patriots, while Fox enjoyed a 5 percent increase in his home games.
NBC, however, suffered a 9 percent drop for the Green Bay Packers-Chicago Bears Sunday Night game, even though quarterback Aaron Rodgers led the Packers to an exciting comeback victory.
Week 1 marked the third consecutive year that the NFL's ratings fell in the first week.