‘Coupon Kid’ Jordon Cox talks to me and my money
Discounts: Jordon was saving £10,000 a year using coupons for 16 years
On a good day, Coupon Kid Jordon Cox earns thousands of pounds an hour teaching people to save money.
He became famous at 16 for saving over £10,000 a year using coupons and vouchers, and now charges huge fees for sharing his money-saving tips. But he still hates paying full price for a Krispy Kreme doughnut, he told Donna Ferguson, and is looking for a coupon to get a discount on all purchases.
Now 25, she divides her time between her family’s home in Essex and her boyfriend’s home in the New Forest. She visits jordoncox.com to listen to her podcast or read her latest blog on saving money.
What did your parents teach you about money?
I got all my knowledge about money when I was 15 years old and my parents separated. When they got divorced, I had to learn about money to help my mother. That’s where my love for coupons came from.
We had to cut back on vacations and restaurant meals and focus on essential bills. I started clipping coupons from newspapers and printing coupons to save money so we could do more of the things we used to enjoy before my parents’ divorce. I developed an obsession for it.
I once used a coupon I found to buy dog food for £1, even though we don’t have a dog. We ended up giving the food to charity. That first year, we saved a lot of money using coupons – between £10,000 and £15,000.
Paper coupons are now starting to become a thing of the past. The way to save money now is through apps on your phone.
How did coupons make you famous in the first place?
I started posting the deals and discounts I had found on Facebook. For example, I would post my receipts showing that I got £100 worth of purchases at Tesco for £32 using coupons. People started following me, so I started giving tips on how to use coupons to save money.
When I was 16, a journalist saw my Facebook page and wrote about one of my shopping trips in the Daily Mail. BBC Breakfast picked up the story and I was invited on the show.
Interest exploded and overnight my page gained thousands more followers. From that moment on, what had been a hobby became a business.
Have you ever struggled to make ends meet?
No. I’ve been lucky in that regard. I didn’t go to college, I went straight into the working world and was able to earn a decent salary while living with my mother. That has helped me a lot because I have not had to pay bills or rent.
I have been saving for the last ten years to buy my first home. But I have a boyfriend who already has his own house, so I’m debating whether I should use my savings to buy a vacation home in Florida.
Have you ever been paid dumb money?
Yes. I was recently paid £3,000 for an hour speaking engagement which was amazing. It went straight to my savings.
What was the best year of your financial life?
Last year. Until recently, she worked for the money website moneysavingexpert.com. Now, in addition to public speaking and touring, I have my own website. I have also been doing TV and radio and writing for different clients. I’d rather not say how much I made, but it was a decent amount of money.
What is the most expensive thing you bought for fun?
It was a week-long £2,000 vacation at Atlantis, a grand hotel in Dubai. I took my mum as a Christmas present in 2019. Of course I found a discount – around £400. And I got a refund on my flight and hotel booking.
I am subscribed to most loyalty plans and I have been accumulating Avios points for years.
I still try not to pay full price for anything. I’m probably the most closed person anyone has ever met. If I have to pay full price for a Krispy Kreme doughnut, I cry inside.
Even at the grocery store, I use digital coupons from an app called Shopmium. We pay you back when you take a photo of your receipt after you’ve shopped.
What is your biggest money mistake?
I invested in Tesla shares before they went up in price; then I got bored and frustrated because not much was happening and I sold them too soon. If I hadn’t done that, I would have more than doubled my investment.
I’ve never really had the patience to invest. With coupons, you’ll instantly see the money you’ll save. Investing is a different world and you probably need to learn more about it.
Do you save for a pension?
No. But I save in an Isa for life, so I’m saving for my future. But I think that money will go towards buying my first property. Hopefully having a house will pay off when I want to retire.
What is the little luxury you give yourself?
I go out to eat at least once a fortnight; I’ve always liked it as an escape from reality. But I always use a coupon or a discount.
If I go to a chain like Frankie & Benny’s or Pizza Express I can usually get a good discount coupon and the bill is usually around £20-25 for two people.
Whenever I eat at restaurants, I always use JamDoughnut, a cashback app where you can save up to 12 percent every time you eat.
If you were Chancellor, what is the first thing you would do?
It would fund more financial education and business literacy lessons for children and adults, and introduce a compulsory finance course for GCSE students.
I think more teens would start their own businesses if they had those financial lessons in school, instead of spending a lot of money going to college because they don’t really know what else to do.
Learning about finances at a young age turned out to be the best financial decision I’ve ever made.
Everyone needs to learn how to manage their money, while I personally haven’t needed to use the algebra I learned in school.
Do you donate money to charity?
Yes. I do a lot of fundraising for the Crohn’s and Colitis UK charity. I myself have Crohn’s disease, which is a disease that affects the intestines and intestines.
What is your number one financial priority?
Never worry about money again. By the time I’m 30, I want to be in a position where I’m earning a decent income, owning my own home, and financially secure enough to raise the next generation of coupons.
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