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This ad, part of a new Country Road campaign, has been slammed on social media by some who have said the children's styling and poses are provocative & # 39; is

& # 39; They don't have to behave like adults! & # 39; Country Road advertisement for children in which children & # 39; provocative & # 39; customers lean back in half-buttoned shirts

  • A new Country Road campaign with children has been attacked online
  • The advertisement shows a young boy and a girl casually dressed in linen shorts and shirts
  • Some who have seen the ad on social media have described it as & # 39; inappropriate & # 39;
  • Country Road says it is committed to a positive representation of children in all images
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The iconic Australian clothing brand Country Road is slammed online for an advertisement that shows children wearing clothing in a way described as & # 39; provocative & # 39 ;.

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The ad, recently posted on the brand's Instagram page, shows a young boy and girl sitting on a couch in the label's new seasonal resort.

# Soft, lightweight and breathable. Classic shirts made from a mix of linen and cotton are on the mail.

However, it is the way the children are designed, along with how they pose, which makes commentators the advertisement & # 39; disappointing & # 39; and & # 39; inappropriate & # 39; to mention.

This ad, part of a new Country Road campaign, has been slammed on social media by some who have said the children's styling and poses are provocative & # 39; is

This ad, part of a new Country Road campaign, has been slammed on social media by some who have said the children's styling and poses are provocative & # 39; is

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The photo shows the boy wearing a white linen shirt that is held closed with one button while leaning against a wall.

The girl is wearing a white shirt with short sleeves and polkadot shorts, with her hair in a bun on her head.

& # 39; These children are beautiful, but challenging posing for adults is completely unnecessary and disappointing – especially the girl with her half-unbuttoned shirt & # 39 ;, according to a commentator.

The resort collection contains other images of children posing next to adults in a series of relaxed beachwear

The resort collection contains other images of children posing next to adults in a series of relaxed beachwear

The resort collection contains other images of children posing next to adults in a series of relaxed beachwear

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& # 39; Make them look like the kids they are and your clothes will still sell. & # 39;

Another said: & # 39; They are children! You don't have to pose and style them as adults. Great & # 39; no & # 39; country road. & # 39;

A third commentator asked the brand why it was necessary to style & # 39; children like this & # 39; by adding that the ad gives them a & # 39; disappointed feeling & # 39; had given.

& # 39; Love CR (Country Road) and most of my daughter's wardrobe is CR, but this picture was breathtaking for all the wrong reasons &, "said another.

& # 39; Very disappointed to see children photographing with this "styling" approach. I don't want my daughter to be associated with an image that just doesn't look right. & # 39;

The iconic clothing label has been a fixture on the Australian clothing market since 1974
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The iconic clothing label has been a fixture on the Australian clothing market since 1974

The iconic clothing label has been a fixture on the Australian clothing market since 1974

Although many said the advertisement was problematic, some commentators said the image was good and they couldn't understand why people were complaining.

& # 39; Society is so sad that people today complain about this. There is nothing wrong with that, & someone said.

Another commented: & # 39; Since when are children provocative and smiling in very sensible clothing? & # 39;

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One person said they were stunned about why people & # 39; would criticize an innocent image with beautiful clothes & # 39; and add & # 39; they just sit back and it's a boy on the left! & # 39;

Get your mind out of the gutter, & they wrote.

A media statement said the & # 39; brand was committed to the correct and positive representation of children in all our images & # 39;

A media statement said the & # 39; brand was committed to the correct and positive representation of children in all our images & # 39;

A media statement said the & # 39; brand was committed to the correct and positive representation of children in all our images & # 39;

In response to an advertisement, a Country Road spokesperson told Daily Mail Australia that the image – which is part of the resort's current seasonal collection – is designed to present clothing worn in a relaxed outdoor setting.

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& # 39; The image shows a boy and a girl in a casual resort environment. We are committed to the correct and positive representation of children in all our images and this image is by no means provocative, & a spokesperson said.

& # 39; We take over the feedback from all customers and in this case we have received both positive and negative comments about this image. & # 39;

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