ChatGPT is preparing to take on Apple in a groundbreaking move to create an “AI iPhone,” a report claims.
Former iPhone designer Sir Jony Ive is in “advanced talks” with OpenAI CEO Sam Altman as the pair look to launch an AI-focused device to the mass market.
The device, which is still in its brainstorming phases, aims for seamless AI integration that is “more natural” for users to navigate, according to financial time.
It’s a leap that has been compared to the revolution of Apple’s first touchscreen device in 2007, but it comes as many believe Tim Cook’s innovation has plateaued.
Billionaire Masayoshi Son, founder of Japanese telecommunications giant SoftBank, is also said to be involved in the talks and has even proposed $1 billion in funding.
The device, which is still in its brainstorming phases, aims for seamless AI integration that is “more natural” for users to navigate.

Former iPhone designer Sir Jony Ive (pictured left with Apple CEO Tim Cook, right) is in “advanced talks” with OpenAI CEO Sam Altman as the pair look to launch a AI-centric device to the mass market.
But Jake Moore, a cybersecurity expert at ESET, warns that an AI-centric phone should be developed with caution due to the model’s innate hunger for data.
“OpenAI and other generative AI companies are desperate to fill their algorithms with the most important ingredient: data,” he told MailOnline.
‘Every time people use ChatGPT, they are giving away information and sometimes this can be personal.
‘By creating a physical device connected to a ChatGPT account, even more information would potentially be revealed to the company, such as geolocation data, phone number, home address and other account details, potentially even more sensitive data, such as contacts or access to images like we see with some intrusive applications.’
Sir Ive left Apple after 22 years in 2019 and has since worked on numerous impressive projects, including King Charles III’s coronation emblem and an electric Ferrari vehicle.
But he is best remembered for his pivotal role in the development of the first iPhone, launched 16 years ago in 2007.
Unlike its competitors, Samsung and BlackBerry, the first iPhone featured a revolutionary touchscreen that has appeared on every model since.

During his time at Apple, Jony Ive was widely considered one of the most influential designers of the decade, playing a pivotal role in the creation of the first iPhone about 16 years ago, in 2007.


ChatGPT was founded in Silicon Valley during 2015 by a group of American angel investors, including current CEO Sam Altman (pictured).
But it’s possible that Sir Ive’s new AI-focused visions could pave the way for users to become less reliant on their screens.
In 2018, the former iPhone designer said financial time that it had a “moral responsibility” to wean consumers away from excessive screen time.
Just this week, ChatGPT also launched a variety of innovative features, including voice controls in its app and the ability to browse the web using photos instead of text.
This comes as millions of people around the world already use the platform to generatee poems, codes, and various other human-like written works that use text prompts.
While discussions at Sir Ive’s San Francisco studio are said to be “serious”, it is too early to know what the AI device will look like as an official deal has not yet been finalised.
Developing the hardware for a device of this type can also take years to complete, since the first iPhone was developed in just over two years.
MailOnline has contacted OpenAI, Son and Sir Ive’s representatives for comment.