Home Tech Coperni’s spray dress was a viral hit. This Gravity-Defying Gel Pack Might Get Over You

Coperni’s spray dress was a viral hit. This Gravity-Defying Gel Pack Might Get Over You

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Coperni has yet to decide how many RLP Swipe bags will be put into production, but for Meyer, starting a conversation about these innovations is more important than immediate commercial success. “It’s about subtly improving our lives so that they feel natural. In ways that are not necessarily obvious, but impactful,” he says. “Above all, I want to use the program to serve as a platform for scientists and technologies that could improve the industry.”

This isn’t Coperni’s first foray into viral, technology-driven fashion innovations. The brand first gained international recognition for its Internet innovation.”spray dress”, which captivated the public at Paris Fashion Week in 2022.

Made from a liquid fabric called they manufacturewas sprayed directly onto supermodel Bella Hadid’s body, solidifying on contact to form a wearable garment. The dress generated more than $22 million in media value, but many overlooked the deeper message behind its creation. Beyond its visual spectacle, the spray dress was a sustainable innovation: machine washable, reliquefiable and reusable.

Coperni’s was the first fashion show held at Disneyland Paris.

Photograph: Justin Shin/Getty Images

“We see it as our mission to push the boundaries of what is possible in fashion,” Meyer says. “The duty of a designer is to improve and find new solutions, not only for aesthetics, but also for practicality and sustainability.”

His iconic Slider bag (inspired by the “slide to unlock” icon on an iPhone) has become a platform for scientific experimentation. The founders constantly push new boundaries in sustainability and portability every season. Previous collaborations include a project with Professor Ioannis Michaloudis of the American University of Cyprus, to create a bag made of airgel—a barely visible material that is 99 percent air, can withstand temperatures up to 1,300°C (2,372°F) and was previously used in space by NASA to trap interstellar dust.

Sci-fi fashion

At the center of these innovations is Meyer’s love of science fiction. As a self-proclaimed “geek”, he draws inspiration from the imaginative worlds of science fiction, which often serve as a model for future technology. Last season’s Coperni collection was an ode to the genre, with references to iconic sci-fi films like star wars, Duneand The matrix.

But, for the brand, fashion is not just about creating visually striking pieces, but about building worlds that help the public visualize the future, making it a more real step in the process. “It’s beautiful how sometimes you can do something that’s unfamiliar or unfamiliar, but when there’s excitement, people react well to new ideas,” Vaillant says.

In an era where AI advances regularly surpass public understanding, brands like Coperni and visionaries like Walt Disney are a reminder that true magic happens when imagination and innovation combine, and then technology makes reality. those dreams.

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