Revealed: The Huge Change Coming To Coles Bread Loaves Across Australia
- Coles replaces plastic bread labels with recycled cardboard to reduce waste
- In response to customer feedback, it will be rolled out in Aussie stores in 2022
- The change will save 223 million pieces of plastic from landfill every year
- Eco tags are made from a premium material that stays fresh
Coles has announced plans to replace plastic bread labels with recycled cardboard to reduce plastic wasten landfills and the ocean.
In response to a customer survey citing a reduction in plastic waste as the top concern for sustainability in retail, the Australian supermarket has pledged to roll out 100 percent recyclable tags in stores across the country by 2022.
The change will save approximately 223 million pieces – the equivalent of 79 tons – of plastic each year from landfill.
As well as being durable, the new tags are made from high-quality paper-based material that holds the packaging in place just as securely as their predecessors, giving millions of Australians the quality they’ve come to expect.
Coles has announced plans to ditch plastic bread labels in favor of recycled cardboard in an effort to reduce plastic waste in landfills and the ocean
Coles has the c. confirmedardboard bread labels can be recycled in curbside recycling bins, making it easy for consumers to do their part for the planet.
The supermarket chain is testing the new packaging in a trial that started in June and currently applies to 254 types of Coles private label bread.
And the pursuit of environmentally friendly packaging does not stop there.
Coles will also close the loop on the packaging of popular in-store bakery products such as cookies, donuts and muffins by committing to making 100 percent recycled content by the end of 2022.
This change applies to 60 million pieces of packaging per year, with the new packaging being made from recyclable polyethylene terephthalate (PET) that takes less energy to produce than the traditional form.
Coles general manager of Bakery, Deli and Seafood Andy Mossop said the steps are a step towards the goal of becoming Australia’s most sustainable supermarket.
“We are listening to our customers who told us in a recent survey that reducing waste to landfills and plastic packaging was the number one concern when it comes to environmental issues in retail,” said Mr Mossop.
The news comes weeks after Tip Top became the first Australian bread maker to replace plastic labels with recycled cardboard, a remarkable move that has garnered high praise from consumers.
In a nationwide first, the iconic bread maker rolled out 100 percent recyclable cardboard bag labels in New South Wales and Victoria on August 3.
The switchover will remove nearly 100 million plastic bread labels from local waste streams over the next 12 months.
Tip Top has replaced plastic bread labels with recycled cardboard without sacrificing freshness or taste in a remarkable step to reduce plastic waste
What you need to know about Tip Tips new cardboard bread labels
Do the cardboard bread labels keep my bread fresh? No concessions will be made to freshness or taste. The new sustainable bread labels offer the same Tip Top quality that millions of Australians enjoy freshly baked every day and have trusted since 1958.
How are the bread labels recycled? Tip Top cardboard bread labels can be recycled in curbside recycling bins. The best way to do this is to put the tag in other paper or cardboard products so they have the best chance of being upcycled into a new product.
Can the tags be put in the freezer? Yes, the tags have been tested to be as durable as the plastic tags.
Thousands of shoppers have praised Tip Top for ditching its plastic tags after it was first rolled out in South Australia last November.
‘Yes, this is great. We should hopefully see more of this in the coming years. Good for the environment,” wrote one customer.
Another shopper shared her fondest childhood memories with Tip Tip – praising the brand for introducing recyclable tags.
“Tip Top has been a part of my life since I was a little girl, now over 30 years old, when the truck came by the house and my mom bought bread and my absolute favorite Tip Top ice cream finger sandwiches,” she said.
“And that tradition continues with my four sons and you can imagine how much bread I go through. I will continue to support Tip Top. So proud.’
But not everyone agreed with the new change, and someone pointed out the cardboard labels ‘must be stronger’.
However, many suggested another way to keep bread fresh in the bag.
‘We throw away the bread labels, twist the top of the bag and put clothespins on it. They work a lot better,” said one man.
Meanwhile, others revealed they’ve collected the plastic bread tags for charities like Aussie Bread Tags for wheelchairs.
The new eco-friendly bread labels are designed to ‘maintain long-lasting freshness and flavour’ to provide the same quality to millions of Australians
Recyclers then donate to the charity for the bread labels and the proceeds are used to provide wheelchairs for the needy.
‘WHAT! Oh my god, I’m collecting the plastic labels… so they can be melted down to help charities. what are we going to collect for people in need?’ said a woman.
But many insisted that there are other ways to collect plastic items, including milk caps and bottled drink lids.