Why has Coles angered shoppers after offering $25 off grocery bills before Easter?
- Coles shoppers can save $25 for every $100 spent on the Cadbury Easter range
- But not everyone is convinced that promotion is good business.
Coles has sparked outrage among shoppers after offering a spend-and-save promotion on chocolate ahead of Easter.
Customers can receive $25 off when they spend $100 or more in a transaction on Cadbury candy from Coles Online through March 14, meaning $100 worth can be purchased for $50 with 25 percent off. current discount on candy offer added.
But many wonder why they offer chocolate, which is usually cheap, and not fruits, vegetables and other basic foods.
Many said $100 is too much to spend on chocolate, though shoppers with large families said they’d be interested in the deal.
“I don’t know about anyone else, but I would never spend $100 on chocolate,” wrote one shopper.
‘No way in hell for me.’
Coles customers can save 25 percent on all Easter candy, as well as $25 off when they spend $100 or more on a Cadbury candy transaction through March 14.
Woman at Centrelink on a $50 a week budget reveals her very sad haul of $100 groceries as prices rise
A jobless woman’s grocery shopping captured the pain felt by thousands of households amid Australia’s cost-of-living crisis.
The woman, who relies on Centrelink’s bi-weekly payments, took to Twitter to share the 39 items she bought from the Coles supermarket chain for $100.
She spent the most on pantry, freezer items, fresh produce, and toiletries, most of which were Coles-brand items.
Included in the loot were frozen meat pies, tampons, $2 shampoo, long-lasting milk, a bag of sweet potatoes and Coles brand frozen fish fillets.
‘I thought I’d share what my purchases are like. This is for a fortnight,” she wrote.
‘People who think job seekers are living life are wrong. This fortnight is the fortnight of the script.
The woman, who relies on bi-weekly payments from Centrelink, took to Twitter to share the 39 items she bought from Coles supermarket chain for $100 (some of the items are pictured)
But others with larger families said they could spend $100 on chocolate for their children and family.
“I have four nieces and one nephew, as well as my two children, it’s definitely easy to spend that much on Easter eggs,” added one.
“I’d easily spend $100 on chocolate for myself,” another quipped.
A Coles spokesperson told FEMAIL that the supermarket giant wants to “help customers plan ahead and help budgets go further this Easter season with our two special offers on candy.”
‘Customers can save 25 per cent on the entire confectionery range, as well as $25 on Cadbury chocolates when they spend $100 or more in one transaction, and if they combine the two offers, they can get $100 worth of Cadbury products for just $50. ‘ the spokesperson said.
‘With over 50 different Cadbury products to choose from, Cadbury is the number one selling candy brand during the Easter season with customers buying millions of chocolate eggs and bunnies.
“This is an excellent opportunity for our customers to beat the Easter rush and get more value early on the products they buy the most this Easter.”
How to save money at the grocery store amid the cost of living crisis
According to ABS data, Australians spent $11.4 billion grocery shopping in November 2022, which equates to about $520 per person. By comparison, April 2021 saw total grocery spending of $10.2 billion, or $464 per person. The current figure is rising rapidly as the cost of living skyrockets.
1. Shop at night
2. Buy in bulk
3. Buy frozen or canned
4. Find a co-op or farmers market
5. Go to specialized stores since they are closer to the suppliers, usually
6. Choose imperfect foods
7. Buy own brands
8. Shop according to the season
9. Cut down on meat
10. Avoid special ingredients
11. If you don’t like it, return it
12. Get Discounted Grocery Gift Cards
The deal comes after a woman shared the small daily grocery purchase she brought home after spending $100 at Coles.
The woman, who relies on bi-weekly payments from Centrelink, took to Twitter to share the 39 items which include frozen meat pies, tampons, $2 shampoo, long-lasting milk, a bag of sweet potatoes and Coles brand frozen fish fillets. .
Australians who also felt the pinch quickly warmed to the woman.
One mother of five said she used to fill a cart spending $100, and now her purchases didn’t even ‘cover the table.’
“Literally mimics my own two-week shopping list,” said another.
‘It only gets worse as prices go up too. Hopefully we’ll get some relief in the next budget, but I’m not holding my breath.
‘Wait, fruits AND vegetables? You’re crazy?! They are a luxury! one user joked.
“What I find absolutely crazy right now (is) it’s cheaper for my mom and I to buy pizza, (which) lasts for three nights of dinner, than to buy ingredients to make a healthy dinner,” wrote a third.
“I have turned to Woolies Prep Set Go frozen vegetables like diced onion, tri-color bell pepper, and sautéed greens because the fresh vegetables (are) poor quality or go bad too quickly,” another user commented.