Coles and Woolworths prank: Sneaky messages placed on specials attacking supermarket giants over soaring prices
A prankster has expressed his anger at Coles and Woolworths over the cost of living crisis by replacing labels in stores with lookalikes containing subversive messages.
It comes after Coles and Woolworths announced they made eye-popping profits of $1.1 billion and $1.6 billion respectively in the last financial year.
The tags, which look like discount price tags, have started appearing in the two supermarket giants in Tasmania.
They feature a series of posts questioning why the business continues to post massive profits while customers struggle to pay for their groceries.
“Our right to profit is more important than your right to food. That’s capitalism baby! “We’ve made over a billion dollars in profits when you can’t even afford bread” and “Curtis Stone $10 dinners? Not in this economy” are among the slogans used.
A prankster has expressed his anger at Coles and Woolworths over the cost of living crisis by replacing labels in stores with lookalikes containing subversive messages. A message left for Coles is pictured
It comes after Coles and Woolworths announced they made eye-popping profits of $1.1 billion and $1.6 billion respectively in the last financial year. A message left at Woolworths is pictured
Coles chief operating officer Matt Swindells admitted last week that the cost of living crisis had contributed to a rise in shoplifting cases as shoppers struggled to put food on the table.
“We see it in every store and in every category, it’s a real challenge,” he told Melbourne radio station 3AW.
One of the special tags placed responded to the admission by saying, “If you see someone shoplifting, no you haven’t. »
“We understand times are tough, and that’s why we’re paying our CEO over $20,000 a day,” read another.
Grassroots Action Network Tasmania took responsibility for the special discount tags planted in an Instagram post on Saturday.
“Supermarkets like Coles and Woolworths are making money when many of them are doing it the hard way, so the people of Nipaluna (the Aboriginal name for Hobart) decided it was time to come clean with their promotions,” the post read.
People took to the comments section to share their reactions to the tags, and many praised the activists for speaking their minds.
“That’s awesome,” one person said. “Where can I find some,” said another.
A third responder said he started shopping elsewhere to reduce his grocery bill.
‘Honestly! I never spend less than $100 on it for next to nothing! Aldi is so much more affordable! “, they said.
Another fake post (pictured) claimed the Coles CEO was being paid $20,000 a day.
A message left at a Woolworths outlet (pictured) said the company was ‘gouging prices’
A Coles spokesperson said they appreciate customer feedback, but encourage customers to use their dedicated feedback channels, Tell Coles or their customer service team.
A spokesperson for Woolworth said they were “aware” of the pressure the cost of living crisis is having on Australian families.
“We are keenly aware of the pressure on Australian families due to the rising cost of living, whether it’s our customers or our team members,” they said.
“And we’re doing more every day to help customers spend less with us.”