Coleen Rooney is being eyed up as the next Holly Willoughby as ITV bosses ‘hope to capitalise on her girl next door charm for presenting roles’

Coleen Rooney is rumored to be in the running for TV presenting roles as a result of her time on I’m A Celebrity.

ITV bosses are reportedly hoping to “tap into Coleen’s girl-next-door charm” and her loyal fan base by offering her a big TV deal.

A source said the sun that there are hopes Coleen will be the next Holly Willoughby and host a series of advertiser-supported shows.

Coleen is followed by more than a million people on social media and her fans are quick to replicate her looks – a reach TV bosses are keen to make the most of.

The source said: ‘Coleen already brings with her the Midas touch when it comes to promoting the types of products that ITV advertisers sell.

“She has over a million followers on Instagram alone, and most of them scan her photos and look at everything she wears and buys.”

They added: “But Coleen has the girl-next-door charm of someone like Holly to connect with millions of ordinary shoppers in a way few stars do.”

The source added that advertisers and TV bosses will be keeping an eye on how Coleen’s stint in the jungle goes and how it reaches audiences, with big payouts on the table if it is well received.

MailOnline has contacted Coleen’s representatives and ITV for comment.

It comes after super detective Coleen became suspicious about the true nature of Jungle Junkyard during Friday night’s episode.

The WAG, 38, once again put her impressive investigative skills to use to try to uncover what is really happening in Maura Higgins and Reverend Richard Coles’ camp.

Fans were quick to compare Coleen’s detective skills to her infamous Wagatha Christie case, with some viewers joking that she is “better than MI6”.

Coleen posted a widely shared post on Instagram accusing Rebekah of leaking “false stories” about her private life to the press.

Wagatha Christie is the popular name given to Coleen and Rebekah’s £1.8 million court case, which culminated in 2022.

Rebekah denied the allegations and sued Coleen for defamation, but the case, dubbed the ‘Wagatha Christie’ trial, ruled in Coleen’s favor and left Rebekah forced to pay £1.5 million for Coleen’s legal fees.

As dinner time approached at the main camp on Friday, the celebrities were told they would have to sacrifice some of their food to ensure Junkyard’s campmates Maura, Richard and newbie Dean could eat.

Coleen and Danny Jones volunteered to deliver the goods and headed to the junkyard, but after seeing the conditions of the camp, they came out a little suspicious.

Dean was sent to join Maura and Richard at the junkyard after the duo were forced to do something difficult during The High Street of Horrors’ Bushtucker trial alongside McFly’s Danny.

Maura and Richard continued to pretend that they would have to endure another night sleeping on the floor.

Until Maura said to Dean: ‘The only halfway decent thing we have here, this red button, press it, it’s actually quite interesting.’ It’s not great, but it’s something.

When Dean pressed the button, he too was allowed to know the secret of Jungle Junkyard. Wordlessly, he whispered, “You’ve got to be kidding me!”

Dean was clearly impressed with Maura and Richard’s acting skills, as he told Maura: ‘The BAFTA is coming up!’