Both have cult followings around the world, but what happens when you mix Coca-Cola and Oreo?
The answer is Coca-Cola Oreo Zero Sugar, the limited edition drink that will hit UK shelves from September.
In line with the sandwich cookie, the limited edition soft drink comes in black and white packaging, with the addition of a red seal to credit Coca-Cola.
The new drink mixes the refreshing taste of Coca-Cola with hints of Oreo cookies.
The inspiration for the new drink comes from friendship and the brands celebrate what it means to have a best friend.
Coca-Cola has teamed up with Oreos to create a new limited edition drink: Coca-Cola Oreo Zero Sugar (pictured)
In addition to the new flavor, the brands have partnered with Spotify to create a new immersive digital element called “bestie mode.”
By scanning the QR code on the packages, people can follow the steps to enjoy the new mode, which allows customers to sync their music preferences with their friends.
Once connected to a Spotify account, fans will answer questions to see how their music tastes compare to their friends.
The app then generates a playlist with combined music preferences for both friends to enjoy together.
Oana Vlad, Global Vice President of Brand Strategy at The Coca-Cola Company, said: ‘Bringing together the playfulness of Oreo and the real magic of Coca-Cola is unexpected, but it also feels really good because we are so similar in so many ways.
‘As a first of its kind collaboration for both brands, we’re thrilled to have best friends from around the world join us in celebrating new products, great experiences and unexpected moments of connection.’
Eugenia Zalis, Global Marketing and Brand Director for OREO at Mondelez International, added: “At OREO we strive to identify new ways to excite consumers and with this collaboration we have really upped the ante.”
‘The best friend bond forged between OREO and Coca-Cola is a fun way to unite our fan bases and celebrate the power of connection and togetherness.
New biscuit-flavoured Coca-Cola will hit major UK retailers in early September
‘We’re looking forward to seeing the reaction to the campaign and hope fans are excited to experience the latest versions of two classics.’
This comes after Coca-Cola introduced Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar.
The drink has notes of raspberry and is described as being a “spicier Coca-Cola” than usual.
Despite its name, Spiced Coca-Cola isn’t actually very spicy, but… Fans are divided on whether they want to try the flavor or not.
The drink is available to consumers in North America and was developed in just seven weeks. A UK launch date has not yet been planned.
One user of X, formerly known as Twitter, said: “Coca-Cola is launching its first permanent flavour in years. Spiced combines raspberry and spice flavours. Does this look good?”
The drink mixes the refreshing taste of Coca-Cola with a touch of Oreo cookies (pictured: Stock image of Oreo cookies)
However, another Coca-Cola fan was less than impressed: “I heard that Coca-Cola is releasing a new permanent flavour called Coke Spiced. I don’t like any of this.”
A different user said: ‘Coca-Cola hopes the new raspberry-flavoured Spiced Coke will excite younger drinkers.’
Coca-Cola’s North American marketing chief Shakir Moin said at the launch this week: ‘If you walk down the aisles, you’ll see that the amount of spiciness has increased because consumers’ palates have evolved.
“We realized that this could be an opportunity for us. Can we improve something that is already part of our formula and bring a flavor profile that is interesting, unique and will appeal to the next generation of consumers?”
The cola giant jealously guards its spice recipe but claims the drink tastes like a spiced-up version of regular Coca-Cola.
Coca-Cola has been exploring ways to get younger drinkers excited about its signature cola.
In 2022, the branch launched Coca-Cola Creations, a series of eight limited-edition Coca-Cola flavors in colorful cans and bottles.
The brand experimented with adding hints of coconut, strawberry, watermelon and other flavors to its drinks.
Moin said customer research for Coca-Cola Creations led to the development of Coca-Cola Spiced.
Normally, it takes Coca-Cola at least a year to develop a new drink, he said, but Coca-Cola Spiced took just seven weeks.
Moin said the company hopes to replicate that speed with new products in the future: “Consumers are moving faster. The market is moving faster. We have to be faster than the speed of the market.”