Co-op performs its funeral price war with a promise to undermine rivals

The UK's largest funeral director has entered a price war with a promise to undermine its rivals

Co-op performs its funeral price war with a promise to undermine rivals, while costs increase by 70% to £ 4,271 across the board

  • It is the latest action of Co-op Funeralcare to reduce the costs of funerals
  • Research shows that the average cost of a funeral in Great Britain has increased by almost 70%
  • Legal costs for arranging the business of a deceased person are added to these costs

Matt Oliver City Reporter for the daily post

The UK's largest funeral director has entered a price war with a promise to undermine its rivals.

Co-op Funeralcare said it would beat every quote from its competitors – offering a like-for-like service for less money.

It is the company's newest move to reduce the cost of funerals with today's guarantee.

The UK's largest funeral director has entered a price war with a promise to undermine its rivals

The UK's largest funeral director has entered a price war with a promise to undermine its rivals

Coöperatie, which organizes 100,000 funerals each year, said that the research showed that millions of families struggled financially with one another after a loved one died.

An annual report & # 39; costs of dying & # 39; from insurer Sunlife today also shows that the average cost of a funeral in Great Britain has risen by almost 70 percent to £ 4,271 over the past decade.

Robert Maclachlan, managing director of Co-op Funeralcare and Life Planning, said: "Funerals are becoming increasingly price sensitive and over the past two years we have seen a huge shift in the number of customers looking for affordable funeral choices.

Our new guarantee means that families who hold a funeral with us can be assured of receiving a competitively priced funeral without sacrificing our high standards of care. & # 39;

The rising price of funerals has caused concern in recent years, with research showing that deceased relatives are spending less money to cover the costs.

Families often have no choice but to cover an average deficit of £ 2,559, according to Sunlife.

It has forced some to take desperate measures to reduce costs, such as not embalming the body of their loved one or transporting it in their own vehicles.

And in addition to the cost of a funeral, the cooperative party said that the legal costs associated with getting things done by a deceased person cost an additional £ 4,500.

Co-op began lowering prices two years ago and will today reveal a £ 100 discount on its most basic plan – costs up to £ 1,895.

The escalating price war has taken its toll on rivals forced to follow the example, with Dignity issuing a profit warning earlier this year.

Consumers are also getting smarter, using price comparison websites to find the best deals.

The Competition and Market Authority is investigating the 2 billion euro burial industry to see if the prices are explained sufficiently enough to highly emotionally vulnerable & # 39; customers.

It follows complaints from some families affected by additional costs – often up to thousands of euros – for services that they thought were included in their plans.

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