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Pioneer: Sir Patrick Sergeant was behind the launch of Money Mail in 1966
City grandee Sir Patrick Sergeant celebrated his 100th birthday this weekend.
He was editor of the Daily Mail for 25 years and founder of the successful Euromoney magazine.
He reinvented financial journalism, determined to make it interesting for the ordinary reader, and he was also behind the 1966 launch of Money Mail, the Mail’s unrivaled personal finance section. Gregarious and elegant, with a zest for life, he was renowned for his impeccable attire and was often mistaken for a Footsie chief executive.