Chloe Ferry shows off her dazzling curves in a figure-hugging red dress as she opens her new store

Chloe Ferry shows off her dazzling curves in a figure-hugging red dress as she opens her new store in Newcastle

She always makes jaws drop with her eye-catching outfits.

And Chloe Ferry once again attracted attention on Saturday when she donned a figure-hugging red dress for the opening of her new store, Ferry Homely, in Newcastle.

The Geordie Shore star, 25, showed off her hourglass curves in the deep halterneck outfit, complete with lace detailing, as she turned up a storm at the store’s launch.

Lady in Red: Chloe Ferry turned heads on Saturday when she donned a figure-hugging red dress for the opening of her new store, Ferry Homely, in Newcastle

Her dress had a red band around the waist and she increased her length with black woven mules.

Chloe added a touch of gold with chic bracelets and earrings.

The reality star brushed her caramel locks back into loose curls and opted for a full-coverage makeup look.

Chloe was joined by her mother Liz as she cut the ribbon at the store entrance.

Peach!  The Geordie Shore star, 25, showed off her hourglass curves in the deep halter neck outfit, complete with lace detailing, as she turned up a storm at the store's launch

Peach! The Geordie Shore star, 25, showed off her hourglass curves in the deep halter neck outfit, complete with lace detailing, as she turned up a storm at the store’s launch

Footwear: Her dress had a red band at the waist and she increased her length with black woven mules

Footwear: Her dress had a red band at the waist and she increased her length with black woven mules

Bling: Chloe added a touch of gold with chic bracelets and earrings

Glamourpuss: The reality star brushed her caramel locks back into loose curls and opted for a full-coverage makeup look

Bling: Chloe added a touch of gold with chic bracelets and earrings

Like mother, like daughter: Chloe was joined by her mother Liz as she cut the ribbon outside the store entrance

Like mother, like daughter: Chloe was joined by her mother Liz as she cut the ribbon in front of the store entrance

Dressing up: Her mom wore a black tailored dress, complete with a square neckline, which she paired with platform sandals

Dress up: Her mom wore a black dress up dress, complete with a square neckline, which she paired with platform sandals

Her mother wore a black dress, complete with a square neckline, which she paired with platform sandals.

Inside Ferry Homely, a selection of delectable donuts were on a stand for guests to treat themselves to.

The store also featured a bar with free alcohol, a floral wall display where visitors could pose for photos, and a personalized cake.

Outside the store was a bright dome with cozy decorations and seating.

Worth the wait: Fans lined up outside, eager to get in

Worth the wait: Fans lined up outside, eager to get in

Tasty: Inside Ferry Homely, a selection of delectable donuts was on a booth for guests to treat themselves to

Tasty: Inside Ferry Homely, a selection of delectable donuts was on a booth for guests to treat themselves to

'The Ferry's Bar': the shop also had a bar with free alcohol, a floral display on the wall where visitors could pose for photos and a personalized cake

‘The Ferry’s Bar’: the shop also had a bar with free alcohol, a floral display on the wall where visitors could pose for photos and a personalized cake

Sweet: Outside the store was a bright dome with cozy decorations and seating

Sweet: Outside the store was a bright dome with cozy decorations and seating

Businesswoman: Chloe's company sells home and fashion products, including tracksuits, wax melts, air fresheners and cleaning products

Memories: She was seen holding her phone during the event while capturing the day

Businesswoman: Chloe’s company sells home and fashion products, including tracksuits, wax melts, air fresheners and cleaning products

Turn up the heat: On Instagram, the reality star posed for a sizzling selfie in a study for the launch party

Turn up the heat: On Instagram, the reality star posed for a sizzling selfie in a study for the launch party

Chloe’s company sells home and fashion products, including tracksuits, wax melts, air fresheners and cleaning products.

Earlier in the day, the Geordie Shore star rocked in skimpy black lace panties as she prepared for the grand opening at home.

Her revealing nightwear showcased her surgically enhanced features and contrasted with her bronzed complexion.

Make a sale: She shared a video of customers picking up items ready to buy

Make a sale: She shared a video of customers picking up items ready to buy

Organized: Her products were ordered neatly in baskets

Organized: Her products were ordered neatly in baskets

Delicious: Chloe and her mother cut a monochrome cake to mark the occasion

Delicious: Chloe and her mother cut a monochrome cake to mark the occasion

Black is always in vogue: Earlier in the day, the Geordie Shore star rocked out in skimpy black lace panties as she prepared for the grand opening at home

Black is always in vogue: Earlier in the day, the Geordie Shore star rocked out in skimpy black lace panties as she prepared for the grand opening at home

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