chipotle is known for its strict control of new menu items. Before fan favorites like roast and the Quesadilla made it to the national menu, they went through test drives in regional markets long before their official release dates. Now, almost a year later appeared first in selected restaurants, Chipotle’s latest protein option is finally available nationwide.
Smoked Brisket was officially added to the Chipotle menu this week when it became available in stores and through the Chipotle app. From September 27, guests will also be able to order it through third-party delivery apps. The protein was tested at 64 sites in Cincinnati, Ohio and Sacramento, California last November and has since become one of Chipotle’s most requested menu items, according to the chain.
Grilled and seasoned with jalapeños and chiles, the brisket is heavy in flavor but also versatile, pairing easily with Chipotle’s burritos, quesadillas, tacos, and bowls. “This is not your standard brisket experience,” Chipotle’s chief marketing officer Chris Brandt said in a statement. “We have created a differentiated Smoked Brisket recipe that is authentic to our menu and perfectly matches our real ingredients.”
Chipotle spent two years perfecting its brisket (a famously labor-intensive dish — conventional recipes call for a baking time of anywhere from six to eight hours), and even developed a proprietary chili-based “brisket sauce.”
The hype surrounding Chipotle’s new protein option started in November 2020, during the test run. Initial reactions have been positive, with much praise on Twitter, with some fans even planning long-distance trips to Ohio to get their hands on the new menu item.
Now that the chest has officially launched, excitement has only grown online, with customers once again taking to Twitter to share their reviews. Fans focused on the tenderness and taste of the breast, like its smokiness and leanness, awarding high marks in all categories.
Smoked brisket joins several other popular additions, including the cauliflower rice, the quesadilla, and the vegetable chorizo test— which have made it onto Chipotle’s menu this year. And now that it’s officially part of the national menu, Chipotle fans should be sure to try it while they can – it’s arguably one of the most popular menu items at Chipotle right now, but the brisket is here only for a limited time.
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