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Reading: Chinese slowdown fails to take shine off L’Oreal
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WhatsNew2Day > Economy > Chinese slowdown fails to take shine off L’Oreal
Economy

Chinese slowdown fails to take shine off L’Oreal

Last updated: 2023/10/21 at 11:56 AM
Merry 1 month ago
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Alien Goddess: Willow Smith is the face of one of Mugler's best-selling fragrances
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By City and Finance Reporter

Updated: 05:56EDT, October 21, 2023

L’Oréal reported an increase in sales despite “moderate” demand in China.

The Paris-based makeup group, which owns brands including Mugler and Lancome, said sales rose 11 percent in the three months to the end of September to £8.7 billion.

This was largely due to strong growth in Europe and the United States, where consumers continue to purchase their favorite lipsticks and mascaras.

Alien Goddess: Willow Smith is the face of one of Mugler’s best-selling fragrances

But other markets disappointed, with sales falling 4.8 percent in North Asia.

Bosses said there has been a “moderate recovery” in mainland China, and that travel retail has been particularly hard hit due to Beijing’s crackdown on “daigou” (cross-border personal shoppers who buy items overseas and then They resell them at a low price within China).

The crackdown also hampered L’Oréal’s luxury division, which includes brands such as Valentino.

China’s post-pandemic rebound has faltered as youth unemployment rates soar and the property market plummets.

But Bruno Monteyne, an analyst at Bernstein, said: “While this is a drag, all other divisions and regions made up for it.”

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