China bans celebrities from ‘showing off wealth’ or ‘extravagant fun’ on social media

China has banned its celebrities from showing off their wealth on social media in the latest crackdown on the entertainment industry.

China’s Cyberspace Administration announced yesterday that celebrities in the country are not allowed to “show off wealth” or “extravagant fun” on social media.

The rules also prevent celebrities from posting false or private information, provoking fans against other fan groups, and spreading rumors.

Additionally, Business Insider reports that social media accounts of both celebrities and fans must adhere to “public order and good customs, adhere to proper public opinion orientation and value orientation, promote core socialist values, and maintain healthy style and taste.”

China has banned its celebrities from showing off their wealth on social media in the latest crackdown on the entertainment industry. Pictured: Actress Zheng Shuang fined 299 million yuan ($46 million) earlier this year for tax evasion

The new rules represent the latest crackdown on celebrity culture in China as the country continues to tighten its grip on the entertainment industry.

In September, Chinese celebrities were warned to “resist the decadent ideas of money worship, hedonism and extreme individualism” at a symposium on the entertainment industry hosted by the Communist Party.

The Beijing meeting was marked by the slogan: “Love the party, love the country, advocate morality and art.”

It was attended by senior party officials and show business bosses who were told to abide by social ethics, personal morality and family values.

China views celebrity culture and the pursuit of wealth as a dangerous Western import that threatens communism because it promotes individualism rather than collectivism.

Conference participants were told that they “consciously renounce vulgar and kitschy inferior tastes, and consciously resist the decadent ideas of money worship, hedonism and extreme individualism.

In August, China restricted children to three hours a week of online gaming in what it said was an attempt to curb addiction, with the latest ban marking another step in the cultural crackdown of the CCP, led by President Xi Xinping (pictured on October 9, 2021 )

In August, China restricted children to three hours a week of online gaming in what it said was an attempt to curb addiction, with the latest ban marking another step in the cultural crackdown of the CCP, led by President Xi Xinping (pictured on October 9, 2021 )

And in August, a list of “celebrities misbehaving” allegedly blacklisted by Beijing was circulated on social media in August.

Zhao, 45, and Zheng, 30, were both on the list, along with Chinese-Canadian pop star Kris Wu, who was arrested earlier this year on suspicion of rape.

Last month, a leaked memo revealed that Beijing planned to ban video games that featured gay relationships, “effeminate men,” or give players the choice of being good or bad.

Officials said the country no longer sees games as “entertainment” but instead as an art form that should promote what it sees as “correct values” and an “accurate understanding” of history and culture.

As such, the ban will also ban video games related to the conquest of “barbarians” or attempts to change the history of the Nazis or Imperial Japan, according to the memo seen by the South China Morning Post.

In August, China restricted children to three hours a week of online gaming in what it said was an effort to curb addiction, with the latest ban marking another step in the cultural crackdown of the CCP, led by President Xi Xinping.

References to popular movie star Zhao Wei (pictured in 2017) have been censored by major Chinese video streaming sites

References to popular movie star Zhao Wei (pictured in 2017) have been censored by major Chinese video streaming sites

The new memo gave a set of guidelines to game developers in China, or those developing for the Chinese market.

Under the new rules, characters must have “clear gender” and plots must not have “blurred moral boundaries.”

It added: “If regulators can’t immediately see the character’s gender, the setting of the characters could be seen as problematic and red flags raised.”

And elsewhere in the entertainment world, one of China’s top TV actresses has been slapped by Beijing authorities with a $46 million tax fine and producers have been ordered not to hire her again.

Beijing is on a mission to curb what it calls “chaotic fan culture” and celebrity glut after a spate of scandals in recent months that have brought down China’s biggest entertainers, including singer Kris Wu, who was arrested earlier this month on suspicion of rape.

A commuter walks past a computer and mobile phone RPG game advertised in a Beijing subway station last month.  China has announced it will ban video games that feature gay relationships, 'effeminate men' or give players the choice of being good or bad

A commuter walks past a computer and mobile phone RPG game advertised in a Beijing subway station last month. China has announced it will ban video games that feature gay relationships, ‘effeminate men’ or give players the choice of being good or bad

According to an online statement, the Shanghai tax authorities fined Zheng Shuang in August of 299 million yuan ($46 million) for tax evasion and undeclared earnings between 2019 and 2020 while filming a TV series.

Zheng, 30, became a household name in China after starring in the popular 2009 remake of Taiwanese drama ‘Meteor Shower’, followed by a string of successful series and films.

The Chinese state broadcaster also pulled Zheng’s abusive TV drama and ordered producers not to hire her for future shows.

The State Radio, Film and Television Administration added it had “zero tolerance” for tax evasion, “sky-high pay” and “yin-yang contracts,” referring to the shady contracts often used in Chinese showbiz to get the real deal. to cover up the pay of actors .

In August, China restricted children to three hours a week of online gaming in what it said is an effort to curb addiction.  Pictured: People playing computer games at an internet cafe in Beijing on September 10, 2021

In August, China restricted children to three hours a week of online gaming in what it said is an effort to curb addiction. Pictured: People playing computer games at an internet cafe in Beijing on September 10, 2021

Meanwhile, references to movie star Zhao Wei were cleared from video streaming sites as Beijing ramps up its campaign against celebrity culture.

The state media has gone into overdrive to push for changes in Chinese entertainment culture.

“For some time now, moral flaws and violations of the law by artists, cultivating younger idols and ‘chaotic’ fandoms have attracted widespread attention in society,” state broadcaster CCTV said earlier this year.

“We need to restore a clean and honest literary and artistic environment for the public.”

Actress Zheng Shuang appeared on a list of

Actress Zheng Shuang appeared on a list of “celebrities who misbehave” allegedly blacklisted by Beijing, which was circulated on social media in August. Zhao, 45, and Zheng, 30, were both on the list, along with Chinese-Canadian pop star Kris Wu, who was arrested earlier this year on suspicion of rape

In August, search results for Zhao, a hugely popular actress also known as Vicky Zhao, were censored from major Chinese video streaming sites.

Her name was suddenly removed from the credits of major TV series, while a forum dedicated to the actress on the social media platform Weibo was also mysteriously closed as the hashtag “Zhao Wei super-topic closed” gained 850 million views.

No official reason was given.

But Zhao and her husband were banned from trading on the Shanghai Stock Exchange earlier this year, due to a failed takeover bid in 2016 that authorities said had “disrupted the market order.”

China’s cyber regulator released new regulations earlier this year banning celebrity rankings and tightening control over “chaotic” celebrity fan clubs and management agencies.

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