‘Tis the season to remember 2024, as we prepare to embrace another new beginning on January 1.
More specifically, the food and drink trends that shaped dining this year and those that will go viral in 2025.
In the run-up to Christmas and New Year, supermarkets and grocery retailers like Ocado often publish their versions of these lists and, unsurprisingly, TikTok played a big role in influencing the way we eat and drink this year. .
Research commissioned by Ocado noted a surge in demand for instant noodles which, by 2024, went from an often overlooked staple for university students to a fancy ingredient inspiring gourmet chefs and home cooks alike.
Under the hashtag #ramenhacks, TikTok users began experimenting with the humble instant noodles to realize how this versatile dish can be turned into a tasty and healthy meal with a few simple adjustments.
Searches for ‘noodles’ increased 762.5 per cent year-on-year on Ocado.com, with shoppers heading straight for Nongshim’s Shin Cup and Kimchi Cup Instant Noodles.
Pistachios also had their moment in the sun this year, with foodies using the versatile green nut to enhance everything from their pesto pasta sauces to ice creams, thanks in large part to Dubai’s viral chocolate bars .
CBD-infused drinks, Shima’s saky spritz bevvies and Dirtea’s lion’s mane powder made it to Ocado’s list of the top 12 food trends of 2024.
In the run-up to Christmas and New Year, supermarkets and grocery retailers like Ocado often publish their versions of these lists and, unsurprisingly, TikTok played a big role in influencing the way we eat and drink this year. .
The supermarket also revealed the three ingredients you’re likely to see everywhere, from Explore pages on Instagram to the aisles of your local supermarket, in 2025:
Refreshing red wine for long summer days
Chill Bill, which sells for £9.50, has a red fruit flavor with a floral undertone that feels fresh and light, perfect for a summer sip on a sunny day.
Rosé wine is on the verge of disappearing by 2025, with Ocado.com seeing a whopping 1,233 per cent increase in searches for Chill Bill, a refreshing, sparkling red wine.
Red wine, which is typically stored during the colder months, is predicted to increase in popularity next summer, thanks to this lighter, colder alternative.
Chill Bill, which sells for £9.50, has a red fruit flavor with a floral undertone that feels fresh and light, perfect for a summer sip on a sunny day.
All about olive oil
Ocado.com research found that our love for olive oil is expected to grow by 2025, with brands like Good Phats leading the charge on this front.
Dua Lipa elevated olive oil to a delicious ice cream topping in 2024, generating hundreds of thousands of recreational videos online.
And Ocado.com research found that our love for olive oil is expected to grow by 2025, as consumers continue to educate themselves about what makes a good quality oil and how we can get the best from our oils. .
Brands such as Good Phats 200ml (from £6.00, Ocado.com) are leading the charge on this front, with searches for the brand up 24 per cent this year compared to 2023.
‘MSG, obviously’
Ocado.com found that searches for ‘MSG’ increased by a staggering 136 per cent on the website, with shoppers snapping up products like Honest Umami Chilli MSG to give their food that umami kick.
In just one year, MSG (or MSG) managed to shed its bad reputation and return to pantries around the world.
The resurgence of the ingredient, typically used in Chinese cuisine, was driven in part by the content creator. LoganM, who helped make MSG popular and accessible with his viral cucumber trend on TikTok.
Ocado.com found that searches for ‘MSG’ increased by a staggering 136 per cent on the website, with shoppers snapping up products like Honest Umami Chilli MSG to give their food that umami touch.
In the spirit of the season, You Magazine food editor Eleanor Maidment has also published her ultimate guide to the ingredients that will be taking over your TikTok feeds next year.
Their top prediction for the most in-demand pantry staple of 2025 is Hot Honey infused with chili for a ‘sweet and spicy’ touch. She recommends drizzling it over your pizzas, breakfast pancakes served with crispy bacon, or even a bowl of ice cream.
This year, our feeds were filled with aesthetically filmed videos of creators grating the frozen pulp of fruits like peaches and strawberries onto ice cream or yogurt. Expect to see coils of shredded frozen tomatoes atop cheeses like burrata and mozzarella, in a tasty twist on the frozen peaches trend of 2024.
Other ingredients you’ll be adding to your cart in 2025 include lion’s mane mushrooms, a superfood that can supposedly prevent dementia, as well as mild symptoms of anxiety and depression, and blonde chocolate.