The nostalgic nuptials of Chiara Ferragni and her multiple wedding dresses have already become one of the most talked about social events of the year.
Now, Siciliy Italian It-girl wedding has officially been declared as larger than the royal wedding, after experts compared its "media impact value" with that of Meghan.
Launchmetrics analysts calculated how much each bride earned for their respective costume designers, with the fashion blogger raising nearly twice as much as the Duchess of Sussex.
The impact value of the medium (MIV) is an algorithm formulated by Launchmetrics to measure the value of digital coverage and the locations of the media that contribute to a brand.
Battle of the brides! New data released this week reveal the spectacular nuptials of Chiara Ferragni (left) raised by nearly twice the impact value of the media that Meghan & # 39; s (right)
In the case of Ferragni, who made headlines around the world with his high profile, hashtag nuptials last weekend, estimates that he brought $ 5.2 million (£ 4 million) for Dior, including $ 1.6 million (£ 1.2 million). millions) of publications about their dresses alone.
The marketing platform informs that the #TheFerragnez hashtag of the social network couple obtained a total of 67 million participations (likes, comments, actions and mentions).
In total, Dior represented 15 percent of the total MIV at Ferragni's wedding, compared to only 7 percent of the MIV for the royal wedding for Meghan's dress designer, Givenchy.
In short, this means that the Italian It-girl's wedding dress had twice the impact of Meghan.
Ferragni's wedding, replete with stars, also spent millions on labels such as Prada, Alberta Ferretti and Lancôme thanks to the careful placement of products on Instagram.
Chiara wore three stunning Dior dresses on her wedding day, including a second dress inspired by a fairy tale embroidered with letters written by the boyfriend Fedez (right). Analysts at Launchmetrics calculated how much each bride earned for their respective costume designers, with the fashion blogger raising almost twice as much as the Duchess
For her third wedding dress, Chiara changed the skirt to the floor by a tutu dancer for a more relaxed appearance. In total, Dior represented 15 percent of the total MIV at Ferragni's wedding, compared to only 7 percent of the MIV for the royal wedding for Meghan's dress designer, Givenchy.
The guests enjoyed an amusement park at the wedding reception, which included a carousel (right). The couple's nickname, The Ferragnez, was also in the lights (left)
Chiara, who has 14 million followers on Instagram, wore an impressive ivory lace dress from Dior for the outdoor ceremony
Chiara and Fedez exhibited their wedding bands (left), before sharing a kiss (right) after the ceremony. The fashion blogger, who has 14 million followers on Instagram, opted for an elegant lace dress for the ceremony, which was dressed in a full-length veil
Chiara's lace wedding dress featured a tulle skirt with a bold split at the thigh. Meanwhile, her bridesmaids wore flowing pink dresses by Alberta Ferretti
Chiara's second wedding dress, by the creative director of Dior, Maria Grazia Chiura, presented delicate details of embroidery. he and rapper Fedez, 28, got married in a romantic outdoor ceremony on Saturday while the glamorous guests watched
When publishing on Instagram, Chiara explained how the Dior haute couture dress (above) had lyrics from a song that Fedez wrote to her when she proposed it. The extravagant reception also included a fairground carousel and a ferris wheel, as well as a spectacular display of fireworks.
She and rapper Fedez, 28, were married on Saturday in a romantic outdoor ceremony while the glamorous guests watched her.
The extravagant reception also included a fairground carousel and a Ferris wheel, as well as a sensational display of fireworks.
The fashion blogger, who has 14 million followers on Instagram, opted for an elegant lace dress for the ceremony, which was dressed in a full-length veil.
Her second wedding dress was a naked fairy tale dress, with embroidered details and a full tulle skirt.
In contrast, Meghan married Prince Harry in the Chapel of St. George, at Windor Castle on May 19 on a simple boat ride from Givenchy – later transformed into a sneaky Halterneck number by Stella McCartney.