French luxury footwear brand Roger Vivier always offers immersive experiences when unveiling new collections, and the spring-summer 2024 season was no different. The collection, themed ‘Les Éléments Vivier’, spanned four floors and highlighted art and the best shoe savoir-faire in Paris’ 8th arrondissement on Thursday.
When the guests arrived, things got a little cramped downstairs as no one was allowed upstairs while Cher got a private tour. “I’ve been buying Roger Vivier shoes for years than I’d like to admit. It’s so wonderful to see what (creative director) Gherardo (Felloni) is creating now with this incredible brand. I remain a fan,” says the “Turn Back Time” singer in collection notes.
Cher wasn’t the only celebrity in attendance. Oscar winners Michelle Yeoh and Laura Dern participated Emily in Paris castmates Camille Razat and Philippine Leroy-Beaulieu, along with Eve, Poppy Delevingne, former French First Lady and singer Carla Bruni, CODA stars Emilia Jones and Olivia Palermo.
For the event, Felloni collaborated with Italian set designer Leila Maria Fteita, whose work has reached the La Scala Theater in Milan. On the ground floor, the sub-theme of ‘The Craft of Color’ was an ode to the French impressionist painter Claude Monet and his gardens at Giverny. A bridge surrounded by garden foliage with flowing water beneath brought Monet to life. It is also in this space that pieces from the collection, done in watercolor tie-dye, were on display, including the multi-coloured Viv Choc bag. On each floor there were live demonstrations from artisans who designed shoes and bags with the know-how of Roger Vivier.
The ‘Heart of Passion’ was the subtheme for the second floor. Hearts, red and pink were boldly featured on shoes and handbags. The sleek ‘I Love Vivier’ shoe with slingback heel was one of them, a redesigned shoe with leather trellis. The ‘Shape of Lightness’, the subtheme of the third floor, was a nod to the swinging ’60s with a fluffy white carpet, which was supposed to be fluffy clouds. Large displays of the brand’s iconic Viv Canard shoe, designed by Mr Vivier himself and redesigned by Felloni, were also highlighted. And the final floor, with the sub-theme ‘An Air of Preciousness’, featured satin minaudière box clutches, graphic sequin earrings and bracelets, floral enamel hair clips and matching headbands.