Facebook has been affected by complaints from LGBTQ users that they were shown conversion therapy and ads and videos of gay healing on their news channels.
One user, Alystair Ryder, said an advertisement for a self-help book called Help for Men with Same-Sex Attraction appeared on her Facebook page, according to a Telegraph report.
Ryder said the announcement left him "shocked" and he does not know why the company would allow something like that on the site.
"It was written in a way to try to attract people who may be depressed or who hate themselves because of their sexuality," he said, according to the publication.
He continued: "I think it's quite irresponsible for Facebook to allow an ad to take advantage of gay men with mental health problems in such a negative way on their homepage."
Facebook is under fire after several LGBTQ users complained that they were showing ads about conversion therapy
Chelsea Clinton returned the blow to Facebook by tweeting that conversion therapy is' child abuse & # 39; and it should be illegal
Another user, Tessa Ann Schwartz, said she was also shown ads and videos for conversion therapy, a controversial treatment that states "cure". homosexuality by changing the sexual orientation of a person to bisexual through psychological or spiritual interventions.
A video that appeared on the social networking site was titled Homosexuality Was My Identity by the religious group Anchored North.
According to The Telegraph, users said that when they clicked on an option to find out why they were shown the ads they were told it was because they showed interest in "gender issues".
The former first daughter, Chelsea Clinton, criticized Facebook on Thursday by tweeting that conversion therapy is "child abuse."
There are no two sides to this question and these ads, and the practices they promote, should be illegal everywhere. Final point, & # 39; she published.
Facebook responded to the Clinton post by saying they do not allow gay conversion therapy ads and removed them from the site.
"We removed these ads after a more detailed review, although we may lose some, we are working hard to make sure we find and quickly remove bad ads," the tweet said.
"This question does not have two faces", Chelsea Clinton lashed out at the media giant for her controversial announcements
Facebook said in a tweet that they do not promote gay conversion therapy and that they removed offensive ads from the site.
A Facebook spokesperson told DailyMail.com that offensive ads appeared on user news in 2017 and were deleted immediately after they were informed.
The ads, which came from a group that promoted self-help books, have not appeared on the site since the incident, the spokesperson said, adding that they violated several policies, including deceptive or false content and violation of personal attributes.
"We do not allow ads that promote gay conversion therapy or that imply personal attributes about people, such as their sexual orientation, and we quickly remove these ads after further review," the spokesperson said. "While the application is never perfect, we always work to find and remove ads that violate our policies."
This is not the first time that Facebook has been criticized for the ads posted on its site. Earlier this month, the company eliminated more than 5,000 advertising targeting options in an attempt to prevent advertisers who wish to discriminate against groups of people based on their ethnic origin, beliefs, political affinity or other data that may be sensitive or personal
The announcement came after the US Department of Housing and Urban Development. UU You will file a complaint against the company alleging that advertisers were allowed to identify which groups of people received advertisements in homes available for rent or purchase based on race, religion, sex, nationality or disability.
"When Facebook uses the large amount of personal data it collects to help advertisers discriminate, it's the same as closing the door on someone," Anna Maria Farias, assistant secretary of Fair Housing and Equal Opportunity, said in a statement.
According to HUD, an investigation confirmed that advertisers on Facebook could exclude groups of people who expressed interest in raising children, China, the Bible or assistance dogs.
In a blog post, Facebook said it eliminated ad targeting options to minimize the "risk of abuse".
"This includes limiting the possibility that advertisers exclude audiences related to attributes such as ethnicity or religion," said the media giant.