Cheer cheese selling for $17 at Aussie supermarkets amid cost of living increases

A pack of 36 cheese slices was recently sold at $17 in an Australian supermarket. It is a sign that families are feeling the pinch of rising living costs ahead of Christmas.

As seen in the photo shared by Jacqui Felgate, a former Seven News presenter, the 750g family pack of Cheer cheese slices was priced at $17.55.

“Is this how much cheese now?” She wrote.

Although it is not clear where the slices were sold by Coles, Coles sold the same Cheer milk product for $17.55 in November.

Its website now displays that the price of the product has been reduced to $14.00

The Cheer cheese slices family pack, 750 grams, was advertised with a $17.55 cost tag. Jacqui Fletcher, former Seven News presenter, shared the photo.

Woolworths sells the Cheer 36-slice package for $14.00, but Aldi does not.

Many of Ms. Felgate’s supporters said that they had seen the prices for dairy products rise in recent months. Others pointed out the difficulties farmers are facing.

One shopper claimed they saw a Devondale Tasty 625g cheese block for $11.

One stated that the dairy farm was a dying industry because most farmers love their animals. However, they are never paid a fair price for their milk.

“Our grocery bills have increased by at most 30% in the last 2 years. This isn’t the best of times. It can be exhausting to have to re-budget every day,’ stated another.

A third said that “And this is why nobody can afford life anymore, interest rates rises, groceries, are a joke,”

Cheer cheese, previously known as Coon, saw a significant drop in sales following its rebrand. In November, 75 employees were let go.

In July 2021, the then 90-year-old Australian Coon cheese brand changed its name to Cheer after a campaign saying the old name was racist, as the word ‘coon’ is a slur against people of colour.

Saputo, a cheesemaker who makes cheddar cheese, has maintained that the cheese was named after Edward Coon, an American cheesemaker. 

In July 2021, The Then 90-Year-Old Australian Coon Cheese Brand Changed Its Name To Cheer After A Campaign Saying The Old Name Was Racist, As The Word 'Coon' Is A Slur Against People Of Colour

After a campaign claiming that the Australian Coon cheese brand, then 90 years old, was racist, Cheer was adopted. The word “coon” is a slur that discriminates against people of color.

It is unclear if the name change from Coon to Cheer contributed to the decline in sales or if consumers simply switched to cheaper products due to rising prices.

Leanne Cutts, the chief operating officer of the company said that it was a difficult decision for them to let go of their staff.

“Today’s announcement continues the journey towards long-term success in Australia for our business by increasing efficiency and productivity and making our business more competive,” she stated.

Site management will work closely to the affected employees at three affected sites to discuss redeployment or retraining options.

“Where alternatives roles are not available, these employees receive severance support and outplacement support.”

Australians Are Feeling The Pinch In The Rise In The Cost Of Living As Supermarket Prices Climb

The cost of living is rising and Australians are feeling the pinch.

According to a Salvation Army survey about three quarters (75%) of Australian families struggling financially are now worried that they won’t have enough money to buy Christmas gifts for their kids.

The charity’s Major Bruce Harmer said 77 per cent of those surveyed said they would struggle to afford enough food for the holiday this year. 

He said, “We are deeply concerned to learn about the agonizing choices every-day Australians make, such as deciding whether or not to pay their electricity bill or buy a Christmas gift for their child.” Nine News.

More than 82% were worried that they wouldn’t have enough money to buy gifts for their loved ones by December 25.

Major Harmer stated, “Others are choosing no food or medication to ensure their children get food on the table.”

“The guilt and emotional toll that comes with not being able provide for their family’s basic needs are the real, but often hidden costs of financial hardship.”

It comes after Metcash, Australia’s largest wholesale food distributor, warned food costs jumped by 8.8 per cent in November alone. 

It Comes After Metcash, Australia'S Largest Wholesale Food Distributor, Warned Food Costs Jumped By 8.8 Per Cent In November Alone

It comes after Metcash Australia’s largest wholesale distributor of food, warned that food prices jumped 8.8% in November alone

The wholesaler, which supplies products to supermarkets including IGA and Foodland, reported an 8.2 per cent rise in sales in the first half of the 2022/2023 financial year as net profits fell by 2.4 per cent – which the company attributes to rising costs. 

The inflation report showed that wholesale prices for food increased rapidly from 4.9 to 7.4 percent during the first quarter, to 7.4 percent during the second.

Prices rose 8.4% in October. Then, they accelerated by 8.8% the next month.

Metcash’s figures do not include wholesale prices of fresh tobacco or fresh produce.

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