We launched our In September 2023, WIRED will open a branded merchandise store to celebrate the magazine’s 30th anniversary. The response has been incredible, which we expected as our readers have been asking us to sell WIRED t-shirts, bags, and similar items for as long as we’ve been in business.
Now, we have given WIRED.STORE A mid-summer makeover and I added some New itemsThere is an 11 ounce one WIRED/TIRED Mugwith the word “WIRED” on one side and “TIRED” on the other, so you can communicate exactly how caffeinated (or not) you are every time you bring the glass to your lips. There’s also a adjustable hat with the phrase “Angry Nerd” on the front, a throwback to one of WIRED’s most popular columns and a way to announce to the world that you’re angry about something. (If you have thoughts about Star Wars, Elon Musk, or generative AI, then congratulations, you’re an Angry Nerd.) We also have a new t-shirt: a black long sleeve t-shirt with a sweet drawing of a cute little robot friend.
Some of the things you will find in WIRED.STORE:
We’ve got a solid list already, and there’s still a lot more to come. We know you love promotional products almost as much as we love coming up with creative designs for things you can carry around with you. So, let’s show each other the love we deserve, shall we?