The next time you buy a car, it might not be from your standard dealer, but from an AI bot.
The prediction comes from Johan Sundstrand, the CEO of the Swedish video technology company. Phyron – he believes the change could happen as early as 2025.
He said: ‘It’s only a matter of time before artificial intelligence (AI) sells cars as effectively as a human salesperson.
“The speed at which self-learning software is being developed and adopted by retailers means that a fully competent AI-powered sales bot is only 18 months away.”
The next time you buy a car, it might not be from your standard dealership, but from an AI robot
Phyron is a Swedish video technology company that has been developing the world’s first fully automated AI-enhanced video solution for the automotive industry.
What is Phyron?
Phyron is a Swedish video technology company that has been developing the world’s first fully automated AI-enhanced video solution for the automotive industry.
Exclusive AI software and algorithms enable Phyron to create car ad videos that can be used on brand or retailer websites, social media channels, and targeted email distribution.
Phyron claims its innovative automated videos save retailers “enormous amounts of time and money in video production, especially since there’s no need for a salesperson to film any cars on site or script key features.”
They recently introduced a new element to AI videos: voiceovers.
Voice-over functionality is available in over 22 languages with options for four male and four female voices in each language.
Every feature of the voiceover can be adjusted, including pitch, speed, voice equalizer, and music gain.
Phyron claims its innovative automated videos save retailers “enormous amounts of time and money in video production, especially since there’s no need for a salesperson to film any cars on site or script key features.”
Voice-over functionality is available in over 22 languages with options for four male and four female voices in each language
What do they predict will happen?
The company’s CEO, Johan Sundstrand, believes that AI could be selling cars by 2025.
He says AI-powered videos have already been shown to sell cars three to five days faster than non-AI-powered ones and the addition of AI-powered voiceover will only increase impact and efficiency.
The company also claims that videos drive 50% more traffic to customer websites than those without.
He added: ‘We know that the automotive retail market is more competitive now than ever.
‘In this environment, anything that gives your business a competitive advantage and increases efficiency should be welcomed.
“It’s only a matter of time before technology advances to a point where ChatGPT can come very close to how a salesperson sells cars offline.
“We think this could be as soon as 2025 based on the current speed of AI development and adoption.”
Company CEO Johan Sundstrand (pictured) thinks AI could be selling cars by 2025
How do current Phyron AI videos work?
The process is powered by Phyron using a data feed from a retailer or car brand, which includes at least three still images and key product details.
AI then identifies key properties in the images, including various shooting angles, interior elements, and exterior highlights, and then removes the backgrounds and replaces them with a neutral one.
The software then adds special effects, shadows, and overlays the desired product specifications and any customer offers onto the relevant images, including the retailer’s price and branding.
Phyron has been working with car retailers and partners since 2019 and now has more than 1,500 customers across Europe, which is equivalent to 100,000 cars that currently have a Phyron video in their ads.
As of January 2021, Pyhron customers’ car videos have been viewed more than 250 million times.
As of January 2021, its customers’ car videos have been viewed more than 250 million times.
To create the new voiceover element, the generative AI has been specially trained and tuned for the automotive retail sector to “produce personalized scripts around a vehicle’s key attributes.”
The AI can produce the voiceover from existing car advertisements, market and technical data.
It works with any input from five to 5,000 words, and you can write your manuscript from OEM copy, the dealer’s website, or pre-defined templates.
