Tiffany & Co., New York
Four years in the making, Tiffany & Co.’s revamped iconic flagship. on the corner of Fifth Avenue and 57th Street (pictured above) just debuted, christened with a huge celebrity-studded party (where Florence Pugh told THR, “My very first boyfriend actually gave me my first Tiffany necklace, and I’ll never forget it.”) The redesigned 1940s building, recently dubbed The Landmark, features custom artwork, immersive displays, and a special jewel-filled space . The extensive 10-story project took four years to complete and was overseen by architect and designer Peter Marino. On the ground floor, what was once a dark wood paneled interior has been transformed into a light and bright space, including oversized arched “windows” that are actually video installations depicting the surrounding city. The ground floor features an overhead “Diamond Skylight” installation by artist Hugh Hutton, while the back wall is dominated by a 1982 painting by Jean-Michel Basquiat, which features a color quite unmistakably Tiffany’s signature shade of blue and rather too was featured in the 2021 “About Love” ad campaign starring Beyoncé and Jay-Z. 727 Fifth Ave.; tiffany. com
Ahead of the debut of Chanel’s Cruise 2023-24 collection on May 9 in Los Angeles, the house’s new four-story Rodeo Drive flagship just opened on May 5. At 30,000 square feet, it is the largest Chanel boutique in the US. Also designed by Peter Marino, the space showcases a sculpture by Jean-Michel Othoniel entitled “Golden Lasso” inspired by a pearl necklace. Exclusive pieces designed to celebrate the opening include a pair of Chanel Butterfly sunglasses ($575) and a white gold Monsieur Beverly Hills Edition spring hour watch with a Grand Feu enamel dial (price upon request). 400 N. Rodeo Drive; chanel. com
Gucci salon, West Hollywood
The world’s first Gucci Salon store, an appointment-only boutique for VIP customers, debuted on Melrose Avenue in April. Created by set designer Gideon Ponte (American psychopath) to evoke the idea of a private home infused with Hollywood theatricality, the store showcases the brand’s most luxurious pieces. The luxury house plans to roll out the retail concept to New York and Shanghai. 8409 Melrose Avenue; gucci. com
A version of this story first appeared in The Hollywood Reporter magazine on April 26. Click here to subscribe.