Celebrity hairdresser Nicky Clarke says he has had no complaints about additional personal protective equipment costs
Celebrity hairdresser Nicky Clarke says he has no complaints from customers about the extra fee he introduced to cover the cost of personal protective equipment in his salons.
The 62-year-old hairdresser from London appeared on Good Morning Britain today, along with spa owner Tru Powell and bar operator Jonathan Downey, to discuss whether companies should raise their prices to increase profits as lockdown restrictions become easier.
The famous hairdresser revealed that his salons introduced a nominal fee of £ 5 to cover the costs of additional security measures taken after the crisis, and that none of his clients have mentioned the fee or think the fee is ‘unfair’.
Viewers were unimpressed, however, arguing that his wealthy celebrity hairdresser who ‘overcharges’ probably won’t notice the fee, while others labeled him ‘greedy’ for introducing the charges.
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Celebrity hairdresser Nicky Clarke (photo) told this morning on GMB that he had no customer complaints about the additional fee he introduced to cover the cost of personal protective equipment in his salons
Tru, from Birmingham, explains why he believes additional costs are exploitative: “I understand the challenges companies are facing, but I don’t think the customer should be the victim of that. I think it should land in front of the government. ‘
He added, “We need to treat customers as we expect to be treated. I am an entrepreneur, but I am also a customer and as a customer and that is not good for me. ‘
Nicky replied, “I think there were times when I wasn’t doing well at the beginning. This was always an ordeal in a way, we don’t really want to do this but no one has quite mentioned it and said it’s unfair.
“I don’t want to incur these costs, but these are unprecedented circumstances, and as long as it’s a nominal fee, it must be in some form or another for all of these services to survive.
Viewers were unimpressed, however, arguing that as a wealthy hairdresser who ‘overcharges’ his wealthy clients, he probably won’t notice the fee
However, some viewers agreed that additional costs are acceptable because PPE is ‘mandatory and important’
He added, “People always think the higher segment is rolling, but we are all relatively close to the wind and the reduction of people puts a strain on everything.”
Viewers quickly criticized the fee, with one writing: ‘Of course Nicky Clarke and his clients will be fine with a £ 5 covid fee … he and his clients are big money celebrities! They do not represent the everyday person. ‘
Another added, “Nicky Clarke is already charging too high a cost to hairdressers. He has a £ 5 cheek for PPE ‘.
The famous hairdresser revealed that his salons introduced a nominal fee of £ 5 to cover the cost of additional security measures introduced after the coronavirus crisis
He appeared alongside spa owner Tru Powell (bottom left) and bar operator Jonathan Downey (top right) to discuss whether companies should raise their prices to increase profits after the coronavirus pandemic
“Oh Nikki Clarke,” wrote a third, “Don’t pretend you’re hard. If small salons don’t pass on the costs to customers, you can also suck it up. Stop being greedy. ‘
However, others did have sympathy for the hairdresser, with one writing: “Yes, people should be charged for a salon appointment. All of you who think differently don’t know how much PPE in salons and products in general. Keeping everyone safe is mandatory and important. ‘
Jonathan, from Manchester, agreed with Nicky that prices should be raised in order for companies to survive, arguing that customers would vote with their feet to pay more.
He said, “I think customers can vote with their feet, every company is different and each makes the best decision for themselves and their customers. We are all affected by additional costs.
While charging a nominal fee, Nicky, pictured in London in 2018, doesn’t ask customers to pay more for services
He added, “There is still a long way for us to get back to work and make money again, and it’s reasonable for us to charge a little bit more.”
While charging a nominal amount, Nicky does not ask customers to pay more for services, arguing that with his capacity of up to six customers a day, the nominal rate will help restore his business after the pandemic.
Nicky said, “I certainly don’t think it would be fair to ask more for our services. I think that would be very strange and I have charged people phenomenal fees for the services they provide, but these are things we do every day.
“So it seems strange to do that, but from the point of view of the measures we are taking, we are bringing in a nominal £ 5 for screens and personal protective equipment, etc.”
He added, “Sometimes I’m six people a day and it’s much longer days in terms of stretching appointments and using time to sanitize, these are literally nominal costs we’re trying to introduce.”