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Celebrity chef Gordon Ramsay will bring his tough-talking bravado to new Australian reality series Food Stars, due to air on Channel Nine on March 26.
The notoriously hardened celebrity chef, 56, will join Boost Juice founder Janine Allis in the apprentice-style cooking competition.
Contestants are out to win a $250,000 investment to jumpstart their businesses.
Ramsay and Allis, 59, are each in charge of a team of hopefuls who will pitch their best ‘food and drink’ business ideas to the food gurus.
Each team must compete in high-pressure challenges to prove their worth, with the losing side facing a brutal takedown by Ramsay and Allis.
Celebrity chef Gordon Ramsay will bring his tough-talking bravado to new Australian reality series Food Stars, due to air on Channel Nine on March 26
Competitors will be tested on key values ​​essential to all successful businesses, including customer service, sales, marketing, branding and event management.
A new trailer for the show, which is based on a format Ramsay launched in the US last year, shows the famous chef in a competitive mood.
“I didn’t travel twelve and a half thousand miles to come second,” he exclaims.
Contestants are out to win a $250,000 investment to jumpstart their businesses
Meanwhile in another segment, Allis is seen encouraging her team and telling them: ‘We’ve got to beat that cheeky Ramsay.’
Another highlight of the preview shows a contestant telling Ramsay that she is a personal chef for Madonna.
Later, the pop superstar can be heard telling Ramsay that she ‘wants her chef back’.
The notoriously hardened celebrity chef, 56, appears alongside Boost Juice founder Janine Allis in the apprentice-style cooking competition.
Ramsay’s own Fox company, Studio Ramsay Global, is producing the show in association with Endemol Shine Australia.
It comes 13 years after Ramsay was made persona non grata at Channel Nine.
He had made a snide remark about Tracy Grimshaw’s performance after she interviewed him on A Current Affair in June 2009.
Ramsay’s own Fox company, Studio Ramsay Global, is producing the show in association with Endemol Shine Australia. Pictured: A contestant reacts to a challenge in the new series.
The incident escalated into a feud when Ramsay allegedly called the ACA anchor a ‘fat pig’.
Ramsay later apologized and tried to pass off his remarks as a joke, explaining via his publicist that he had a good relationship with Grimshaw and Channel Nine.
Grimshaw issued a blistering response on A Current Affair, telling viewers: ‘This is not a business for wimps and I’m not one.
“Despite what his publicist said, we don’t have a good relationship. We don’t have a relationship at all.
Competitors will be tested on the key values ​​essential to all successful businesses, including customer service, sales, marketing, branding and event management
‘I’ve played along with him in interviews because it’s entertaining and it’s my job.’
Grimshaw went on to describe Ramsay’s attack as hurtful and unfunny, calling him a bully and a narcissist.
Gordon Ramsay’s Food Stars premieres on Tuesday 26 March on Channel 9 and 9Now.