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HomeNewsCATL Changes Co-President of Market Amid Slowing Demand for Batteries

CATL Changes Co-President of Market Amid Slowing Demand for Batteries


The development rate of electrical cars in China has actually been slowing down, and the need for battery power is lower than anticipated. CATL, a battery giant, is actively looking for brand-new development chances while promoting expense decreases. A current modification in workers is a clear indicator of this effort.

On March 23, media outlet 36Kr reported that Tu Feng has actually just recently stepped down from his position as co-president of CATL’s market department. Han Wei, president of CATL’s business department, has actually taken control of Tu’s function. This shift has actually been the greatest workers change at CATL after vice chairman Huang Shilin and basic supervisor Zhou Xin left their positions in 2015.

CATL’s organization is divided into 3 sectors: market, R&D and engineering production, and supply chain and operation. Each system has 2 or 3 co-presidents who report straight to Robin Zeng, chairman and basic supervisor of CATL.

Prior to leaving his position, Tu acted as co-president of CATL’s market department together with Wu Kai. Wu likewise held the position of co-president and primary researcher of CATL’s R&D department. Recently, Tu had actually often represented CATL at signing events with working together business, consisting of Huawei and Chery in 2015.

Tu’s departure from CATL was unexpected, specifically thinking about that he had actually represented the business at the Davos Forum in January and had actually provided interviews on behalf of CATL. According to sources near to the workers modification, one possible factor for his departure was that the sales efficiency did not satisfy the business’s expectations. Another factor discussed was that he was considered less enthusiastic and not a great suitable for the business culture. The choice was supposedly revealed to Tu while he was still in-flight following an organization journey.

Han Wei, who has actually taken control of as co-president of CATL’s market department, has actually made numerous current public looks. Previously this month, Han signed an agreement with state-owned automaker BAIC Group on behalf of CATL at the tactical collaboration event of the 2 business. The agreement symbolizes that CATL will be deeply incorporated into BAIC Group’s automobile advancement and production procedure.

Prior to signing up with CATL, Han formerly operated at Yutong, a Chinese maker of industrial cars, with a specific concentrate on electrical buses. At CATL, Han has actually been accountable for the industrial lorry organization and has actually signed agreement arrangements with numerous business on behalf of CATL, consisting of China Merchants Group, property logistics service provider GLP, and China National Building Material Group.

In spite of the fast advancement of the electrical car market over the previous 2 years, CATL’s market share in China has actually been decreasing. According to the China Automotive Battery Innovation Alliance, CATL set up 142.02 GWh of batteries in China in 2022, which was a 76% boost year-on-year. CATL’s market share dropped to 48.2%, down 3.9 portion points from the previous year, and even fell to 44% in the very first 2 months of this year. With the fast development of BYD’s car sales, its battery subsidiary has actually ended up being progressively equivalent to CATL.

SEE ALSO: CATL’s Kirin Battery Begins Mass Production

As Han presumes his brand-new function at CATL, the business’s focus for this year will be on broadening brand-new organizations and reinforcing ties with basic material providers and electrical lorry makers. CATL likewise prepares to buy business lorry jobs.

CATL’s market department includes 3 departments, consisting of automobile, industrial automobiles, and energy storage. The automobile department is presently the biggest and holds a dominant tactical position in the market. The adoption rate of electrical industrial cars on the market is presently low, showing possible for development.

In 2020, Robin Zeng, as an agent of the National Congress in China, sent a proposition for “the electrification of durable trucks and building and construction lorries.” At that time, CATL had actually currently established a battery-swapping option for business automobiles.

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