Cardi B Unveils New Whipshots Summer Flavor In Santa Monica: “Everything About Me Is Fun”

Whipshotsa whipped cream product with vodka from Starco Brands and co-founder and partner Cardi B, has launched a new limited edition lime flavor just in time for summer.

On a foggy Monday night in Santa Monica, the rapper, entrepreneur, and media personality unveiled the flavor’s new “Whip It, Beaches” ad campaign and whipped up Whipshot cocktails for guests at The Bungalow.

Along with vanilla, mocha, and caramel, the lime flavor is now available in stores (in 25 US states) for a limited time and will be online starting June 14. ago, and has sold more than 2 million cans to date – expected to be available for purchase in 37 markets (including Cardi’s native New York).

“I’m not really a big fan of it sweet flavors of lemon or lime. (But) I like lemon and lime,” said Cardi B The Hollywood Reporter in an exclusive interview. “We tested three different lime flavors and (this) was so good and it was so perfect – like it wasn’t so powerful. You know how key lime pie is sometimes too strong? This was perfect, it tastes like fruity pebbles to me. ”

With the help of famed mixologist Rob Floyd, Cardi B created an array of cocktails, including a special Cardi-Rita and Mojo Mojito, topped off with the whipped cream, which contains 10 percent alcohol by volume. “Me personally, in my house when I started using this Whipshot, I thought about making a cereal milkshake. I feel like putting a little bit of vodka in my milkshake and then I use this whipped cream for it because that’s the kind of flavor it gives. It tastes like a cereal, birthday cake,…” Cardi shared.

She was also accompanied by RuPaul’s Drag Race winner Violet Chachki and competitor Gottmik celebrate Pride Month by pouring a limited edition Absolut Vodka bottle. In an exciting twist, Cardi – who told THR she’s “putting out music really fast,” adding, “It’s a lot of pressure. But I’m coming” – asked them both to direct her next music video. (Their response? An emphatic “yes”.)

It’s the five-year anniversary of the rapper’s debut album Violation of privacy, and while she’s kept fans captivated with features ever since, her sophomore album is highly anticipated. In the meantime she has been busy becoming a co-owner of Whipshots, among other things.

“I said to the owners, ‘I’ll do everything I can if you all get involved. I’ll do the work on my end — I’ll be at the events, I’ll promote it, we’re partners, so I’ll go all- in for this product – make sure it tastes good, make sure the looks are great, make sure there are no complaints.” And then it’s like boom, here we are now,” she said. Starting in June, Whipshots will be entering into a special partnership with AMC Theaters across the country, where the new campaign commercial will hit the big screen and customers can sample the enriched whipped cream. buy in more than 250 theater locations.

“She is an absolute force. And honestly, she’s got such a vision and she knows her audience so well, she can immediately say, ‘This is what we do, I want to go this way, I don’t want to go that way,'” Dave Dreyer, chief marketing officer at Starco Brands THR at the private event. “She’s just a great person who wants to please her fans.”

How she thinks her fans will appreciate the summer product? For Cardi B, the brand alignment (with her own personal brand) is clear.

“I feel like people can make different types of liquor, but I’m a person who likes light things, I like light liquor, and I’m a mom, so I can’t drink like hardcore, I just can’t do more,” she said THR. “So I feel like this is very sexy, it’s very fun – everything about me is fun. I wanted a nice product and it just tastes good.”