EXCLUSIVE: Spot the robot: 100 MILLION people now use ChatGPT to write for them. We delivered six identical reports to the AI-powered bot and a copywriter, with amazing results.
- ChatGPT is a large language model that is trained on a large amount of text data.
- This allows you to generate eerily human-like text in response to a given prompt.
AI bot ChatGPT it has fascinated more than 100 million users worldwide, as well as sparking controversy over its ability to take human jobs.
But can it really outperform human writers?
We gave six identical reports to an experienced copywriter and to ChatGPT. Among them were: telling a joke, explaining the synopsis of a movie and writing a short biography about a famous person.
Question 1: Write a 50-word summary of the movie Avatar 2
Can you tell which of these has the human touch? (Supplied)
Question 2: write a joke about lettuce
Which of these is the work of a human? (Supplied)
Question 3: Write a 50 word biography for James Corden
Which of these was written by a human hand? (Supplied)
Question 4: Write 200 words about how to be happy
(A) Guide on how to be happy, but is it a human or a machine who writes here? (Supplied)
(B) Was this written by a human or a machine? (Supplied)
Question 5: Write 200 words on how to be more cyber secure
(A) Was it written by a person or generated by AI? (Supplied)
(B) Does this copy have the human touch, or was it written by a machine? (Supplied)
Question 6: Describe how to make a summer salad
(A) The writer discovered this salad while in Greece, but is the writer human or AI? (Supplied)
(B) Is this a human response to a salad or one generated by AI? (Supplied)
Which of the above were ChatGPT? In order, the answers were: up, down, up, and then A, A, A. Did you understand them correctly?
