- @eliza.co.uk’s viral series hits 100 million views
- They found some of the high street’s best designer lookalikes
- Save thousands on dupes from Gucci, Burberry and The Row
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Do you think you would be able to tell the difference between a designer lookalike that costs thousands of dollars less than its more expensive counterpart?
Surely you would be able to spot a real £2,190 Burberry trench from a £50 copycat? Or perhaps a Bottega Veneta handbag that costs £2,150 versus a high-street version for £27?
Well, it’s harder than it looks, as a viral social media series has proven.
I’m the editor-in-chief of a social fashion and beauty publisher @eliza.co.uk and we’ve racked up over 100 million views on our ‘Guess Which Outfit is the Most Expensive’ series, which left TikTok and Instagram users perplexed when asked to tell the outfits apart.
The premise is simple, eliza.co.uk style outfits with almost identical items, but one look is high end and the other is high street pieces. We then go out into the street and ask passersby if they can spot the affordable version.
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One of these outfits costs over £7,000, the other just under £350. But can you tell which is which? Scroll down for videos
The expensive outfit here costs £2,500 and the other one costs less than £300. One is a dead ringer for a 16 Arlington dress worn by Hailey Bieber that is 90% cheaper than the OG.
Will you guess correctly? One of them costs £323, while the other costs £1,929.
Guess the outfit – ski edition! One costs £119 at Zara and the most expensive option costs £921 at Cordova.
These two outfits also have a huge price difference at £4,560 and £279. Luxury fashion influencer Joanne Hegarty was asked if she could tell the difference.
Can you tell the difference between these striped sweater and trench coat sets? One costs over £4,000 and the other under £350
Despite price differences of over £6,000, the results are astonishing. With at least half of people getting it wrong, even after closely studying the fabrics, stitching, and quality.
That’s why we’re such fans of dupes at Eliza. You might think that high street fashion can never be as good as the expensive designs it’s inspired by, but we’ve decided to show that you don’t need to spend a fortune to look and feel your best.
In fact, we’ve designed 23 pairs of outfits in the last six months since the series launched, and the savings on the high-street versions amount to a whopping £70,000.
Our best finds include a Bottega Veneta Sardine bag that costs 17 times more than the JW Pei dupe we found. A lookalike of a 16 Arlington dress worn by Hailey Bieber which is 90% cheaper than the OG, and a similar version of the cult £635 Gucci loafers which cost just £19.
You don’t believe us? Take a look at some of our videos below and see if you can spot the dupe.