Can British Golf restore its damaged reputation and learn from the remarkable comeback of Tiger Woods? – This is a Moneyball podcast
Golf has something of a long-standing image problem in Britain.
It is still forbidden for women to participate in a number of private clubs, young people now prefer to ride a bike, prefer to pick up a few golf clubs and it is difficult to get rid of the sport's reputation.
That would be about to change. Some say that if it is not doomed to the industry.
This week's monumental comeback by Tiger Woods is perhaps the catalyst that this ailing pastime needs.
Brand new image: Tiger Woods won the American Masters after an 11-year & # 39; sabbatical & # 39 ;.
After 11 years out of the golf – at least – spotlights, the American star has just lifted the 83rd Masters trophy.
In the latest This is MoneyBall, the podcast that looks behind the action and in the company and books, Georgie Frost is accompanied by Alistair Dunsmuir, editor of The Golf Business, for a chat about where golf goes next.
Are incredible victories like this really going to basics? Possibly not but the sport is trying to evolve.
The big chance is women – only 13% of British golfers are women. & # 39; If you're having financial difficulties, it's obvious to present yourself as a women-friendly club & # 39 ;, Alistair says.
It appears that people are no longer playing 18 holes and that plans are already being tried for & # 39; Golf Sixes & # 39 ;, with music, fireworks and half a dozen holes.
There are 200 clubs across the country that now offer foot golf – a new hybrid sport in which players kick a football around the course in giant holes.
And a lot of money comes in, with six clubs bought by six major entertainment companies in the last six months, compared to one sale every year or two in the past.
Something is happening with golf. View this space – or gap – as someone in the company might say.
Let's hope it's not black.
Lee Boyce is gone.
How to listen to the This is Moneyball podcast
We publish the This is Moneyball podcast to the player on This is Money, above every Monday afternoon.
Press play to listen to this week's full episode on the above player, or listen (and subscribe and watch us if you like the podcast) at Audioboom, Apple iTunes or Spotify.
You can also listen to: Tune In, Castbox, Stitcher, Radio Public and Cloudy.