Call of Duty and Overwatch eSports leagues will stream live on YouTube
Call of Duty and Overwatch e-sports leagues will air live on YouTube after Google obtains exclusive rights to Activision Blizzard content in a major boost to the game
- Twitch, owned by Amazon, has long dominated the world of live games
- But YouTube has now earned the rights to stream Activision Blizzard content live
- This includes Call of Duty and Overwatch, two very popular electronic sports games
- All contests will now be available exclusively on YouTube owned by Google
- The multi-year deal will also see games powered by Google’s own cloud services
YouTube will be the exclusive home for the upcoming seasons of all Activision Blizzard electronic sports contests in a big win for the Google-owned video platform.
YouTube has been trying to enter the electronic sports market for months, as Twitch, owned by Amazon, dominates the live streaming market of computer games.
The multi-year deal will see games like Overwatch and Call of Duty available to watch exclusively on YouTube, the second most visited site in the world.
Electronic sports are competitive video games that feature full-time players fighting for prize money. The industry is now worth around one billion dollars worldwide.
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YouTube has been trying to enter the eSports market for months, as Twitch, owned by Amazon, dominates the live streaming market for computer games. This contract is a great victory for YouTube and was announced the same weekend when the Call of Duty League began in Minneapolis, Minnesota
Amazon Twitch broadcast exclusively the first two seasons of the Overwatch League and is seen as the ideal destination for live games.
However, YouTube is the most popular site for watching live games, including featured videos of the most popular Twitch stars.
The new contract will also mean that Activision Blizzard games will be powered by Google’s cloud systems.
This will give a great boost to YouTube’s gaming credentials, after spending years in the shadow of Twitch, and following a large cash investment from Google.
It was announced the same weekend when the Call of Duty League began in Minneapolis, Minnesota.
YouTube has also managed to reward renowned content creators away from Twitch and its platform.
Jack ‘CouRage’ Dunlop and Lachlan Power recently signed transmission exclusivity agreements, and Twitch is seeing how the market monopoly escapes.
Twitch broadcast exclusively the first two seasons of the Overwatch League (pictured) and is seen as the favorite destination for live games. But YouTube is working to become the most important player in the sector.
Call of Duty (pictured) will now be broadcast exclusively online on YouTube while Google gains exclusive rights to the games produced by Activision Blizzard
Ninja, real name Tyler Bevins, became the first high profile defector to leave Twitch behind.
He signed an agreement with Microsoft Mixer, another competitor in the world of electronic sports.
But despite the frantic market of live streaming content, YouTube has always dominated as the home of prerecorded content and featured videos.
“With more than 200 million players a day watching more than 50 billion hours of game content per year, YouTube offers players and their passionate fans the most popular video game platform in the world,” said Ryan Wyatt, head of YouTube games a declaration.
‘Both the Overwatch League and the Call of Duty League are the quintessential examples of world-class esports content.
“ As a former e-sports commentator for Call of Duty, I couldn’t be more excited for Activision Blizzard to choose YouTube as their exclusive home for live digital streaming of both leagues.
“This partnership further demonstrates our dedication to having a world-class live streaming product for games.”
What are sports?
Electronic sports are competitive video games. Many of the most popular video games look multiplayer, and people now compete in leagues and tournaments for increasing cash prizes.
The most popular electronic sports include Fortnite, League of Legends, Dota 2 and Counter-Strike, where players regularly compete for millions in prizes, in front of millions of spectators.
Being a professional electronic sports player is a full-time job, since they have strict training regimes, practice schedules and often have to travel great distances to play in tournaments.
E-sports professionals tend to have short-term careers, even when compared to traditional sports, because reaction times are very important. Most players have retired in the mid-20s.
The best teams in the world are valued at hundreds of millions of dollars, and get sponsorship offers from big brands.