Alex Cooper of the mega-popular Call Her Daddy podcast has announced the launch of a new talent agency, dubbed The Unwell Network.
The blonde bombshell, 28, shot to fame as the co-host of the sex advice-centric podcast, which launched in 2018 and was bought by Spotify for a staggering $60 million in January 2022, bringing together more than five million listeners per episode.
Cooper has been star-studded over the past 18 months – broadcasting interviews with everyone from Zayn Malik and Post Malone to Ariana Madix and Gwyneth Paltrow.
Now she’s using that A-list allure to target another group of powerhouse personalities – chasing the world’s most successful influencers.
The Unwell Network already has two big-name influencers in the form of Alix Earle, 22, and Madeline Argy, 23, who have signed on as the company’s first two associates, Deadline exclusively reported.
Alex Cooper, 28, of Call Me Daddy fame, is launching a talent agency – dubbed The Unwell Network – that will aim to represent rising Gen-Z influencers
Alix Earle, 22, who shot to fame with her #GetReadyWithMe TikToks, is one of two partners on board The Unwell Network
Together, the influencer duo have tens of millions of followers; Alix, from New Jersey, has nearly three million fans on Instagram, 5.6 million on TikTok and 90,000 on YouTube, while Brit Madeline has 1.6 million on Instagram and 4.6 million on TikTok, as well as 353,000 subscribers on YouTube.
According to Deadline, the agency will work with “up-and-coming creators to create projects and content across a variety of mediums, focusing on genres including pop culture, beauty, fashion, and lifestyle.”
Alex told the publication of his new venture: “I have an unusual and incredible relationship with my audience.” We have that trust-based connection and bond that has allowed us to cover all sorts of topics in a way that isn’t exclusive or intrusive.
She continued, “We live in a world where we are inundated with content, but The Unwell Network will be the source everyone can turn to for unique insights exploring what’s on their minds today for this generation.”
While The Unwell Network claims to cater to a Gen-Z audience, Alex, born in 1994, is technically a millennial.
But Alix, who has been following TikTok’s #GetReadyWithMe viral trend – #GRWM for short – with nearly ten million followers on TikTok and Instagram, is firmly in Gen Z.
The New Jersey native started recording #GRWM videos while a student at the University of Miami.
In January 2023, internet users’ so-called “hot best friend” could make up to $70,000 for a product endorsement post on her social media feeds.
While The Unwell Network claims to cater to a Gen-Z audience, Alex (seen posing with new recruit Alix), born in 1994, is technically a millennial
Brit Madeline Argy, 23 – the second partner already on board The Unwell Network – is known for her lip-syncing videos and lifestyle content
No less the consummate Gen-Z-er, Madeline has 6 million followers on TikTok and Instagram. She is known for her lip sync videos and general lifestyle and wellness content.
Of his two partners in the downright Gen Z age range, Alex told Deadline, ‘Alix Earle and Madeline Argy both have a unique presence that captivates an audience, but I like the way they approach content. in very different ways.
‘Madeline is hugely popular in the UK and is one of the few creators who can keep an audience engaged for hours with her captivating storytelling.
Alix has taken the United States by storm with her “prepare with me” videos, college lifestyle and engaging personality,” she continued.
“I’m honored to be at a place in my career where I can impart knowledge and guidance for a new generation of creators to flourish,” the cross-platform podcaster concluded.
For his part, Alix posted a TikTok timed to the announcement of the impending launch of The Unwell Network which included a throwback to a #GRWM video posted in September 2022, in which she raves that Alex just followed her and it “made my day” .
Nowadays, Alix gushed in the confessional-style video, “If you told Alix Earle at this time that she was going to be meeting with Alex Cooper and joining his network, I don’t even know – I think that she would passed out, vomited, like she wasn’t well.
“That doesn’t feel real to me!” she added.
In 2020, the Call Her Daddy podcast was embroiled in a scandal amid a contract dispute with then-owner digital media company Barstool Sports.
Alex originally launched and co-hosted Call Her Daddy with his former roommate and since estranged friend, 31-year-old Sofia Franklyn.
The problems started around the time the podcast went on hiatus in April 2020, reportedly due to contract negotiations with Barstool.
Alex originally started Call Her Daddy in 2018 with his former roommate and long-lost friend Sofia Franklyn, 31
The two fell out in 2020 amid contract negotiations with then-podcast owner Barstool Sports, which resulted in the pod’s return after a two-month hiatus with only Alex as host.
Alex told Deadline of his social media credentials: ‘I have an unusual and amazing relationship with my audience’
However, as the New York Post reported in May of that year, the negotiations had somehow led to a deterioration in the relationship between the two co-hosts.
“They completely turned on each other and started arguing over who was the real talent and who did the heavy lifting (for the podcast),” a source told The Post. era.
“I think their audience would be surprised to learn what happened behind the scenes with them. It’s not the fun, loyal friendship they have.
Sofia then took to her Instagram Stories to offer some insight, saying, “I found out that Alex went behind my back and did something. And I discovered that it was not the first time. And that’s why we’re here. I trusted Alex.
‘I feel betrayed… I’m ready to do “Call Her Daddy”. I am really. I can’t do it under the circumstances she wants… she demands that she control the show.
‘We are partners. We have always been like this. We’ve always been 50/50, so that puts me in an extremely difficult position. So here we are
Whatever the full story of what happened behind the scenes, Spotify eventually became the new owner of the podcast through a $60 million deal – although Barstool remained involved in “merchandising”.
And, by the time the podcast returned in June, Alex had become its sole host.