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The Unity bar also offers a variety of skin colors on the cartoon people on the package

Cadbury & # 39; s is mocked for launching & # 39; Unity Bar & # 39; with four different types of chocolate to & # 39; diversity & # 39; while social media sarcastically thank the company for resolving racism & # 39;

  • Cadbury released the bar in India on his independence day, August 15
  • & # 39; To celebrate India and its people, because sweet things happen when we unite & # 39;
  • It has four shades – dark, mixed, milk and white – united in one bar & # 39;
  • It has been mocked on social media and compared to other failed campaigns
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Cadbury & # 39; s has been mocked because of the new multicolored & # 39; Unity Bar & # 39; which many say racism is trivialized.

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The classic chocolate plate is evenly divided with four shades and flavors – dark, mixed, milk and white – united in one bar & # 39 ;.

The new Cadbury chocolate bar was introduced on August 15, India's Independence Day, and is & # 39; made to celebrate India and its people, because sweet things happen when we unite. & # 39;

But thousands have criticized the confectioner today and claim that the chocolate bar does little for unity and makes light of a serious problem.

The Unity bar also offers a variety of skin colors on the cartoon people on the package

The Unity bar also offers a variety of skin colors on the cartoon people on the package

A Twitter user mocked the advertising campaign using famous rules from Martin Luther King Jr.
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A Twitter user mocked the advertising campaign using famous rules from Martin Luther King Jr.

A Twitter user mocked the advertising campaign using famous rules from Martin Luther King Jr.

The opinion of a NYT columnist

The opinion of a NYT columnist

A jibe with the advertisement on Twitter

A jibe with the advertisement on Twitter

Others simply ridiculed the brand because it was trying to solve & # 39; racism & # 39; with a chocolate bar

The new Cadbury chocolate bar was introduced on August 15, India's Independence Day, and is & # 39; made to celebrate India and its people, because sweet things happen when we unite. & # 39;
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The new Cadbury chocolate bar was introduced on August 15, India's Independence Day, and is & # 39; made to celebrate India and its people, because sweet things happen when we unite. & # 39;

The new Cadbury chocolate bar was introduced on August 15, India's Independence Day, and is & # 39; made to celebrate India and its people, because sweet things happen when we unite. & # 39;

Tejal Rao, a columnist, wrote: & # 39; Congratulations to Cadbury for solving racism. & # 39;

And another one named Jonny Sun asked ironically whether the slice of chocolate should promote unity, & why are they all separated by color? & # 39;

And another user named Ziwe mocked it with lines from the famous speech by Martin Luther King Jr.: & # 39; I dream that my children will not be judged by the color of their chocolate, but by the content of their creamy filling. & # 39;

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A Twitter user compared it to the Pepsi advertising campaign in which Kendall Jenner protested and handed a can of soda to a police officer.

It was released two years ago in a time of massive control of police violence in the United States and Pepsi was forced to withdraw the ad and apologize.

The chocolate bar is divided into four sections and flavors, dark, mixed, milk and white

The chocolate bar is divided into four sections and flavors, dark, mixed, milk and white

The white chocolate portion of the bar

The white chocolate portion of the bar

The chocolate bar is divided into four sections and flavors, dark, mixed, milk and white

Another user compared it with the 2017 Pepsi advertisement with Kendall Jenner, who was eventually attracted because of the trivialization of brutality by the police
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Another user compared it with the 2017 Pepsi advertisement with Kendall Jenner, who was eventually attracted because of the trivialization of brutality by the police

Another user compared it with the 2017 Pepsi advertisement with Kendall Jenner, who was eventually attracted because of the trivialization of brutality by the police

Despite India's caste system and efforts to promote a level playing field in employment, there is still widespread social segregation.

Indeed, many responded to Cadbury & # 39; s social media post of the ad by referring to the oppression that was going on in Kashmir.

Cadbury began importing chocolate to India in 1948, one year after the independence of the British Empire, and today there are production facilities throughout the country.

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