Douyin, the Chinese variation of TikTok owned by ByteDance, silently introduced an application called “Qingtao,” according to a report by Tech Planet on March 20. The intro reveals that Qingtao is a video platform for youths with a concentrate on interest and understanding sharing. The app has actually just recently upgraded to variation 1.0.4.
At present, this app has an easy user interface without advertisements, and can connect straight with Douyin. Its primary contents consist of innovation, science, stylish sports, culture and art, to name a few.
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Qingtao generally concentrates on medium and long videos which match Douyin’s much shorter videos. The market approximately divides videos into 3 classifications: brief videos within 1 minute, medium videos within 1-30 minutes and long videos over 30 minutes. The requirement is not always so repaired. Compared with Douyin’s 15-second brief videos, the 15-minute videos are concerned as long videos.
Qingtao’s material is set up in double rolls, with a comparable user interface and content design to Bilibilianother popular Chinese video platform.
According to the “2022 Knowledge Data Report” launched by Douyin in December in 2015, the variety of knowledge-sharing works released on Douyin increased by 35.4%, and the variety of live-streaming in institution of higher learnings increased by 46% to 21,103. The variety of released knowledge-sharing works increased by 35.4%. From January to October, 2022, the variety of released knowledge-sharing deal with Douyin increased by 35.4%, amongst which the variety of released graphic material associated to knowledge-sharing increased by 167%. The report reveals that Douyin’s understanding material is continuing to grow.
To put it simply, Douyin’s understanding sharing videos are experiencing fast advancement, and its users are ending up being increasingly more active in seeing and sharing understanding material.
Douyin has actually been increasing its financial investment in medium and long videos. Xigua Video, a subsidiary of Douyin, formerly introduced an advertising project and offered 2 billion yuan ($290.86 million) to support premium medium and long video production, and after that introduced associated apps.
In addition to Douyin and Bilibiliother Chinese Internet business such as Weibo, WeChat, Baidu and Zhihu have likewise signed up with the fight. In July 2020, Weibo released the WeChat Channel Plan, with 500 million yuan to support developers.
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