Buyers of new BMWs may have to dig even deeper to pay for luxury driving as bosses announce plans to charge extra for features such as heated seats
- BMW revealed plans to move to a subscription-based model for special features
- This means drivers may have to pay extra to earn features like heated seats
- BMW is the first car group ‘where customers use their iPhone as a digital car key’
Buyers of new BMWs may have to dig even deeper to pay for luxury motoring after bosses have announced plans to charge extra to activate features like heated seats.
The German car giant says it will switch to a subscription-based model because of the special features that drivers can only pay for if they want to.
It would mean in-car comfort, such as heated steering wheels or active cruise control, would be built into all cars, but would be turned off for people who only buy the standard version.
Those wishing to purchase luxury BMW motorcycles (photo) may have to pay extra for features such as heated seats after the automaker’s bosses announced a price hike for certain models
BMW chiefs revealed steps are being taken to move to a subscription-based model, meaning drivers will have to pay for the kind of services they want
BMW said the idea was that the car would become a ‘digital platform’ to which extras could be added as they were being developed.
“In the near future, additional features will be added that will have access to the vehicle’s existing hardware and software, such as certain comfort features or driver assistance systems,” it said.
The company added that “BMW is the first automaker to enable its customers to use their iPhone as a fully digital car key.”
A spokesperson said, “If you choose not to have seat heating as a function, but two years later you decide you want that function, you can have your dealer called in.”