Business owner, 28, starts a ‘dream’ pop-up picnic business – and the business thrives

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A young woman who launched her ‘dream’ luxury pop-up picnic business amid the Covid-19 pandemic is now fully booked months in advance.

Paige Montgomery was shocked Poppin Picnics in October 2020 with the intention of ‘transforming the conventional dining experience’ and creating stunning outdoor events for customers to enjoy.

The brand offers perfect luxury picnic experiences in unspoiled Sydney locations.

The 28-year-old told Daily Mail Australia that she had no previous business experience or knowledge and never thought she would start her own business.

The incredible Instagram-worthy picnics are the ideal setting for engagements, birthdays, anniversaries, bachelor parties, baby showers, proposals and special occasions.

Paige Montgomery, 28, started Poppin Picnics in October 2020 with the intention of ‘transforming the conventional dining experience’

The incredible Instagram-worthy picnics are the ideal setting for all kinds of special occasions

The picnics are incredibly luxurious with elegantly arranged cutlery, vases filled with flowers, candles and soft cushions on large rugs.

The incredible Instagram worthy picnics are the ideal setting for engagements, birthdays, anniversaries, bachelor parties, baby showers, proposals and special occasions

Prior to launching the company, Paige considered whether customers would like to be outside all year round or not.

Paige (right) launched the brand in the midst of the Covid-19 pandemic

Paige (right) launched the brand in the midst of the Covid-19 pandemic

“Traditionally, people have always loved outdoor recreation as it is an unmistakable element of Australian culture, but organizing a picnic can be hard work,” she said.

“Events are much more fun when you don’t lose sleep because you know everything is going to be taken care of – this was one of the main drivers of the business.”

The picnics look beautiful with elegantly arranged cutlery, vases filled with flowers, candles and soft cushions on large rugs.

At the time, Paige had to act carefully to adhere to the Covid-19 restrictions on outdoor event spaces and activities.

Customers can purchase food and non-alcoholic beverage packages starting at $ 320 for groups 12 and under

Customers can purchase food and non-alcoholic beverage packages starting at $ 320 for groups 12 and under

The brand has also recently introduced creative workshops, including flower crown making, dream catchers and porcelain art, to cater to those with artistic flair.

The brand has also recently introduced creative workshops, including flower crown making, dream catchers and porcelain art, to cater to those with artistic flair.

PAIGE’S PICNIC STYLING TIPS:

Think about the tone of the picnic and what it is for, such as whether guests are gathering for a wedding, birthday or baby shower

Consider different themes that radiate beauty, class and expensive taste

Make the table by starting with the center flower arrangements and working your way out

Consider adding texture, color, and natural elements

Stay open-minded

Imagine the bigger picture

Customers can purchase food and non-alcoholic beverage packages starting at $ 320 for groups 12 and under.

Groups larger than 12 will be charged a flat rate of $ 70 per person, including setup and food.

“We also offer additional live music packages featuring the talented Aimes music, a mysterious location with five acres of wildlife, breathtaking views and water lily ponds,” said Paige.

The brand has also recently introduced creative workshops, including flower crown making, dream catchers and porcelain art, to cater to those with artistic flair.

The intimate picnics would be perfect for birthdays, engagements, proposals, anniversaries and other special occasions

The intimate picnics would be perfect for birthdays, engagements, proposals, anniversaries and other special occasions

It’s the signature flair and style that sets the brand apart from other event companies.

“Whether it’s our French crystal cups, natural wood picnic tables, or various unique decorations, I consider the aesthetic pleasure inevitable,” she said.

Paige said she refrains from buying cheap materials to set up the picnics because she wants to create a ‘cultural experience’ as if you were ‘stepping back in time’.

It's the signature flair and style that sets the brand apart from other event companies

It’s the signature flair and style that sets the brand apart from other event companies

Paige said she refrains from buying cheap materials for the picnics because she wants to create a 'cultural experience' as if you were 'taking a step back in time'

Paige said she refrains from buying cheap materials for the picnics because she wants to create a ‘cultural experience’ as if you were ‘taking a step back in time’

Paige now dedicates herself full time to the business and says that her weekends are always packed with arranging the decor, setup and catering for the picnic.

“Weekends are clearly the busiest time, but weekday picnics are also growing in popularity,” she said.

“The social aspect of partnering with local artisans and creating a network that employs and supports other small business owners has been a real benefit within this newfound industry.”

Weekends are clearly the busiest time, but weekday picnics are also growing in popularity, she said

Weekends are clearly the busiest time, but weekday picnics are also growing in popularity, she said

When asked what she plans for the company next time, Paige said she hopes to develop the brand into a franchise

When asked what she plans for the company next time, Paige said she hopes to develop the brand into a franchise

Launched just before the Australian summer, Paige said working with the weather and environmental factors was a huge challenge.

‘The setup is quite a physical challenge, and the summer humidity was excruciating at times,’ she said, adding, ‘The flies were also problematic and coming up with ways to fix this predicament took a lot of trial and error. ‘

When asked what she plans for the company next time, Paige said she hopes to develop the brand into a franchise.

“For now I am happy with the current service areas, but expanding in the future is an option,” she said.

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