Burger King wants customers to know that the Whoppers are getting moldy – and that’s a good thing.
In a new campaign image released today, Burger King’s juicy Whopper does not look very tasty at all, with faint green and white molds spreading across the meat, lettuce, and sandwich.
The photo is intended to emphasize that Whoppers will expire over time, as Burger King has removed artificial preservatives from the Whopper sandwich in more than 400 restaurants in the US.
Good old mold! Burger King wants customers to know that the Whopper molds over time – and that’s a good thing
Burger King is proud of the milestone and promises that by the end of the year it will have Whoppers without preservatives in every American restaurant.
What’s more, the chain also removed MSG and high-fructose corn syrup from all its food products.
“In Burger King restaurants, we believe that real food tastes better,” said Fernando Machado, Global Chief Marketing Officer of Restaurant Brands, in a press release.
“That’s why we work hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.”
Fresh! In a campaign video, the Whopper begins to look tasty, but although it is filmed for several days, it decays and grows mold
Yuck! Burger King has removed artificial preservatives from the Whopper sandwich in more than 400 restaurants in the US.
The real deal: Burger King is proud of the milestone and promises that by the end of the year it will have Whoppers without preservatives in every American restaurant
The new campaign also includes a video of the Whopper, which has fallen into disrepair over time.
Although it starts to look tasty with perfectly placed beef, ketchup, pickles, onions, tomatoes, lettuce and mayo on a sandwich with sesame seeds, a few days fast forward and the lettuce starts to wilt.
Fast forward and the onions begin to rot, and a white down of fungus spreads over the beef pie, eventually covering it and spreading over the other ingredients, turning green and black by day 34.
“The beauty of no artificial preservatives,” is the slogan.
New? In January, a man in Utah flaunted his 20-year-old burge, which he thought looked like he had just been bought
Hmm … David Whipple bought it on July 7, 1999. The meat looks the same, although the sandwich is definitely in decline
The new campaign seems to be excavated at McDonald’s, which over the years has been the subject of various viral photos and videos that brought the public’s attention and show that they look the same even after years and years, without a sign of decay.
In January, a man in Utah flaunted his 20-year-old burge, which he thought looked like he had just been bought.
But David Whipple told it KUTV that he actually bought it on 7 July 1999.
He didn’t want to make it. He initially put the hamburger in a bag and forgot about it, leaving him there when the jacket hung in his closet for two years.
When he saw that it still looked the same after so long, he kept the experiment going. However, as he recently noted, the decay can be seen on the inside of the bun when it is lifted.
Back in 2016, one reddit user, presumably from the US, posted a photo of a McDonald’s burger and fries that were 10 years old this month but looked like new.
Do not eat! In 2016, a Reddit user, presumably from the US, posted a photo of a McDonald’s burger and fries that were 10 years old this month but looked like new
McDonald’shas since responded to what it calls a “myth” that hamburgers do not dissect.
“Just like most other foods, our citizens can dissect”, says the statement.
‘But to decompose you need certain conditions – in particular moisture. Without sufficient moisture – in the food itself or in the environment – bacteria and fungi cannot grow and degradation is therefore unlikely.
‘So if food is or becomes dry enough, it is unlikely that it will cause mold or bacteria to grow or decompose. Food prepared at home that needs to be dried out could see similar results.
“Look carefully, the burgers you see are probably dehydrated and dehydrated, and by no means” the same as the day they were bought. ”
The reality is that our burgers are only made with 100% USDA-inspected beef. There are no preservatives or fillers in our pasties and the only thing that has ever been added is a hint of salt and pepper on the grill. “