Home Money Burberry boss Joshua Schulman fights takeover rumors

Burberry boss Joshua Schulman fights takeover rumors

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Strong future: 'It's always Burberry's time' campaign, starring Cara Delevingne, helped improve brand perception

Burberry investors are hoping for more signs of revival this week as its new boss struggles to quell takeover speculation.

Shares in the luxury brand rose 3 percent last week, taking gains from a 14-year low in September to almost 75 percent, as Cartier owner Richemont posted excellent trading figures.

Burberry will report its figures on Friday. CEO Joshua Schulman is expected to say the company has a strong future as an independent company.

In November it said Burberry’s ‘It’s Always Timely’ campaign, starring Cara Delevingne, helped improve brand perception.

Strong future: ‘It’s always Burberry’s time’ campaign, starring Cara Delevingne, helped improve brand perception

Speculation has been rife that Burberry’s weak share price, which is down more than 60 percent since April 2023, has left it vulnerable to predators.

Richard Hunter, head of markets at Interactive Investor, said: “In terms of valuation…Burberry remains vulnerable.”

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