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Bud Light sales people are on recieving end of ‘middle fingers’ amid Dylan Mulvaney debacle

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Bud Light sales staff face ‘middle fingers’ and ‘abusive language’ amid Dylan Mulvaney debacle – as their commissions take huge hit

  • Aheuser-Busch InBev CEO Michel Doukeris says boycott impacts all channels
  • A company supervisor said it hurt a lot of guys who worked on commission
  • Bud Light sales staff said they lost $2,000 last month compared to the typical May due to the backlash

Bud Light salespeople have been the target of a barrage of attacks including “abusive language”, “middle fingering” and homophobic slurs in the wake of the Dylan Mulvaney debacle.

A business leader said ABC News: “It really, really killed a lot of guys who work on commission”, adding “there’s nothing they could have done – it was thrown in their face.”

The derogatory behavior began in April shortly after the beer giant teamed up with the transgender influencer, leading well-known conservatives to call for a boycott and its sales took a nose dive.

Bud Light’s parent company, Anheuser-Busch, lost a staggering $27 billion in market capitalization as a result of the backlash.

Influencer Dylan Mulvaney posted this video on April 1 on his Instagram to promote Bud Light

Aheuser-Busch InBev CEO Michel Doukeris (pictured) told ABC News the impact the boycott would have had on all channels

Aheuser-Busch InBev CEO Michel Doukeris (pictured) told ABC News the impact the boycott would have had on all channels

Nearly seven weeks after the fiasco, members who work in sales at the roughly 500 independent wholesalers that sell Anheuser-Busch products to restaurants, bars and grocery stores have had their commission cut.

Some members of the sales team said they lost $2,000 last month compared to the typical May due to the backlash.

Many of its truck drivers have been subjected to a flurry of homophobic remarks, including “gay beer salesmen,” while others have the bird run over during their deliveries, ABC News reported.

Aheuser-Busch InBev CEO Michel Doukeris told the outlet that the boycott is impacting all channels.

“This situation has impacted our staff and especially our frontline workers: delivery drivers, sales reps, our wholesalers, bud owners and servers,” Doukeris said.

A Bud Light truck driver makes a delivery - some of his drivers have been subjected to a wave of homophobic remarks, including

A Bud Light truck driver makes a delivery – some of his drivers have been subjected to a wave of homophobic remarks, including ‘gay beer salesmen’, while others get run over by the bird

A former Anheuser-Busch InBev executive, Anson Frericks, also spoke about the ripple effect.

“Good people are going to start leaving because they’re not making money,” former Anheuser-Busch InBev executive Anson Frericks told ABC News.

Some stores would offer Bud Light for free, with the company possibly resorting to purchasing expired unsold beer from wholesalers, The Wall Street Journal reported.

A Midwestern distributor president tried to reassure his employees during a meeting with Bud Light salespeople and remains hopeful the boycott will end soon.

“I’m frustrated that this has [dragged] as long as he did,” he said.

“None of this is your fault and none of this is my fault.”

Jackyhttps://whatsnew2day.com/
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