Bubble Tea Club Pam Yip Jenny Le Built $ 2 Million in DIY Bubble Tea Kits

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A few best friends have revealed how losing their jobs during the coronavirus pandemic fueled their multimillion-dollar bubble tea empire.

Marketer Pam Yip, 28, and optometrist Jenny Le, 26, started the Bubble Tea Club in April 2020, sourcing all of their ingredients exclusively from Taiwan, where the iconic milky tea drinks with tapioca balls known as boba came from.

The Melbourne-based duo saw a niche in the DIY bubble tea kit market after their city plunged into a draconian phase four lockdown.

Fast forward 12 months, the friends have since made $ 2 million dollars in revenue, with more than 30,000 customers now making their own bubble tea drinks at home.

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Pam Yip (right), 28, and Jenny Le, 26, (left) started Bubble Tea Club in April 2020 after both lost their jobs in a global coronavirus pandemic

‘Covid has hit us very hard. But we weren’t going to pass up our job cuts, so we quickly picked ourselves up and came up with a whole bunch of potential business ideas, and one really came out: DIY bubble tea making kits, Jenny said.

With their town closed, the friends found that people were paying “astronomical” prices to have bubble tea drinks delivered to their homes.

Bubble tea drinkers are fanatic. Some paid more than $ 15 for one drink. ‘I said to Jenny,’ What if people could easily make bubble tea at home? Pam said.

The next morning, Jenny and her friend Justin Huang arrived at Pam’s house with all the ingredients they had bought.

Jenny (pictured) was working as an optometrist when she quit her job

Jenny (pictured) was working as an optometrist when she quit her job

As their business took off, the friends went from working in the living room of their home to running the brand in their own warehouse

As their business took off, the friends went from working in the living room of their home to running the brand in their own warehouse

Customers can choose the flavors and toppings they want in their set, with prices starting at just $ 1.75 per serving, and the box is delivered straight to the door

Customers can choose the flavors and toppings they want in their set, with prices starting at just $ 1.75 per serving, and the box is delivered straight to the door

Pam started shooting content in her living room, while Jenny’s brother-in-law Tim Huang, 16, and their friend Yi Ong set up the brand’s official website.

“We started our business in four days,” Pam said.

‘And once we uploaded the kits and a step-by-step how-to video on social media, likes, comments, shares and sales went viral from day one.’

With an increasing number of Australians working from home, the couple soon experienced a massive spike in sales almost immediately.

As their business took off, the friends went from working in the living room of their home to running the brand in their own warehouse.

‘Not only were we the first company in Australia to produce bubble tea making kits for the home or workplace, we were also one of the few companies in the world and we are still the leading company to do this globally,’ said Pam.

The friends value social media for their role in the start-up’s sweet success, with most of the company’s marketing power and sales coming through Instagram and Facebook.

Meet the team!  The best of friends are now teaming up with Justin Huang, Jenny's boyfriend, 16-year-old Tim Huang, who is the youngest member, and Yi Ong, a colleague of Justin's who also lost his job during the coronavirus pandemic.

Meet the team! The best of friends are now teaming up with Justin Huang, Jenny’s boyfriend, 16-year-old Tim Huang, who is the youngest member, and Yi Ong, a colleague of Justin’s who also lost his job during the coronavirus pandemic.

The friends value social media for their role in the start-up's sweet success, with most of the company's marketing power and sales coming through Instagram and Facebook.

The friends value social media for their role in the start-up’s sweet success, with most of the company’s marketing power and sales coming through Instagram and Facebook.

Customers can choose the flavors and toppings they want in their pack, with prices starting at just $ 1.75 per serving.

“It’s much cheaper than the usual $ 7 to $ 9 for a store-bought version, and you’ll be charged an additional $ 5 for delivery,” Pam said.

More than half of their customers are from non-Asian backgrounds, with 10 percent of consumers admitting they have never had a bubble tea.

The brand offers thousands of combinations of flavors, setting them apart from just about any other bubble tea company on the market.

“Die-hard bubble tea addicts are constantly telling us that our flavors are superior to store-bought flavors, which can also be custom made to your own specifications,” Pam said.

There are also limited edition flavors, and you can adjust the sweetness and strength to your liking – the possibilities are endless. We only use the best ingredients, which come straight from Taiwan, the birthplace of bubble tea. ‘

The brand offers thousands of combinations of flavors, setting them apart from just about any other bubble tea company on the market

The brand offers thousands of combinations of flavors, setting them apart from just about any other bubble tea company on the market

As their business took off, the friends went from working in the living room of their home to running the brand in their own warehouse

As their business took off, the friends went from working in the living room of their home to running the brand in their own warehouse

The two best friends from Melbourne saw a gap in the market for homemade bubble tea delivery packages

The two best friends from Melbourne saw a gap in the market for DIY bubble tea delivery packages

Pam and Jenny are now gearing up for global expansion, inviting Australians to buy shares in their company through Birchal.

“Birchal has been chosen as the method of raising capital because the bubble tea community is not only deeply involved, but the reason why we have become so successful,” Pam said.

Investors will not only become equity partners, they will also become ambassadors, catching up with their buddies to also buy from the Bubble Tea Club.

They plan to use the money raised to complete research and development (R&D), introduce a subscription model where customers change tastes every month or quarter, and expand internationally to the US, Canada and UK markets .

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