BTS are Louis Vuitton’s new ambassadors

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BTS in Louis Vuitton. Louis Vuitton.

The French luxury brand welcomed its six new in-house ambassadors on Twitter alongside a photo of the K-pop boy band dressed in pastel shades by gentlemen artistic director Virgl Abloh.

The RM, Jin, Suga, J-Hope, Jimin, V and Jungkook from BTS are no stranger to luxury fashion. In 2019, the band wore Kim Jones’ Dior Men’s Autumn / Winter 2019 collection on their world tour; Abloh designed the suits they wore for the 2021 Grammys. Although they have partnered with Puma, Lotte Duty Free and local beauty brands Mediheal and VT, this is BTS ‘first luxury ambassadorship.

“I look forward to this wonderful collaboration that will add a modern chapter to the house, where luxury and contemporary culture come together. I can’t wait to share all the exciting projects we are working on, ”Abloh wrote in a press release.