Bryan Adams has revealed he will be the photographer for the 2022 Pirelli calendar, after this year’s edition was suspended due to the pandemic.
Post to Instagram and Twitter, the Canadian guitarist, 61, shared a photo working on the project, along with a personal voice note that gushed about his excitement.
He tagged Italian tire company Pirelli and said: ‘Proud to finally reveal that I am the photographer for the Pirelli 2022 calendar. More information about this exciting project will follow all summer @Pirelli #PirelliCalendar #photobyadams’
Hundreds of 857,000 of Bryan’s followers were quick to congratulate him on the chance to work on the highly anticipated annual calendar, despite his theme not yet being revealed.
Once synonymous with scantily clad women, sizzling photo shoots and topless models, the Pirelli calendar has undergone an overhaul in recent years and focuses on brooding artistic shots of famous women, with a focus on diversity and a broad age range.
Bryan Adams (pictured) has revealed he will be the photographer for the 2022 Pirelli calendar, after the 2021 project was shelved due to the pandemic
Bryan has combined his rock career with his passion for photography since the late 1990s, with his portraits featured in Vogue, Vanity Fair, GQ and Harper’s Bazaar, as well as in his own celebrated art magazine Zoo.
He has also published a number of books of his work, including ‘American Women’ (2004), ‘Exposed’ (2012), a project on wounded British war veterans entitled ‘Wounded: The Legacy of War’ (2014), and ‘Homeless’ released in 2019.
Among the famous people he has photographed are; Sir Mick Jagger, John Boyega, Amy Winehouse, Naomi Campbell and even the Queen he photographed for her Golden Jubilee.
Bryan said: “I am proud to have been chosen as the photographer for the Pirelli Calendar 2022. Combining photography and music for ‘The Cal™’ is very exciting and of course there will be some extraordinary people. The shoot will start in a few weeks. I’m excited.’
Bryan’s announcement marks the return of the Pirelli calendar, which was suspended last year in light of the Covid emergency.
Previous photographers to take on the ambitious project have included Annie Leibovitz, Helmut Newton and Mario Testino.
Also known as The Cal, it was published annually from 1964 and caused a stir when it was completely naked for the first time nine years later.
It was shut down 10 years later in response to the recession caused by the 1973 oil crisis, before being brought back in 1984 – with sexier shoots than ever before.
The Italian tire company first indicated it was changing direction with its 2017 calendars, announcing that it was “tearing up the rulebook” and giving the highly anticipated calendar another feminist overhaul.
The spread featured Robin Wright, Julianne Moore, Charlotte Rampling and Helen Mirren (then aged 50, 55, 70 and 71 respectively) and was hailed as a triumph for its representation of older women.
For the 2020 edition, Paolo Roversi took inspiration from Shakespeare when he unveiled ‘Looking for Juliet’ during a premiere in Verona at the Teatro Filarmonico.
Bryan took to social media to reveal that he is excited to release more information about the project over the summer. In the photo: Bryan at work
The calendar featured stars such as Emma Watson, Kristen Stewart and Yara Shahid. Paolo told Pirelli how he looked for the ‘Juliet in every woman’, saying: ‘I was looking for a pure soul, one full of innocence who combined strength, beauty, tenderness and courage.
“I found this in an instant, in the gestures and words of Emma and Yara, Indya and Mia. And in the smiles and tears of Kristen and Claire.’
When the 2021 edition of the calendar was cancelled, Pirelli announced that the project would donate €100,000 to fight and research the coronavirus.
Pirelli CEO Marco Tronchetti Provera said: “Production of the Pirelli calendar has been halted before, in 1967 and then from 1975 to 1983. The unprecedented Covid-19 emergency has forced us to do it again today.
“When the time is right, we’ll come back to the project, along with the people who worked with us on it today.”
Bryan (pictured) has shown his photography around the world at locations such as the Saatchi Gallery and the National Portrait Gallery in London
Bryan Adams, who is reviving the calendar, was awarded an honorary grant from the Royal Photographic Society in London in 2015 for his work.
His work has also been exhibited in museums and galleries around the world, such as the Saatchi Gallery and the National Portrait Gallery in London, the Haus der Kunst in Munich and at Fotografiska in Stockholm.
In addition to his photography, he has was successful with music for the past four decades, reaching No. 1 status in 40 countries. He has three Academy Award and five Golden Globe nominations and a Grammy Award, and he will release his 15th album in 2021.
Fans have taken to Instagram to congratulate him on his latest project and admit they are impressed by his range of creative skills.
One person wrote: ‘Wow! Your photography is amazing! well deserved’
Another said: ‘Congratulations, a true versatile artist’
A third added: ‘Congratulations! What an achievement’
A stream of Bryan’s fans have congratulated him on his latest project, while admitting that they were impressed by his creativity