In honor of National Ranch Dressing Day, Brooklyn-based ice cream company Van Leeuwen announced a unique partnership with Hidden Valley Ranch to launch a special flavor.
To be sold exclusively at Walmart locations nationwide, the surprising treat is among seven new spring flavors offered by Van Leeuwen, who took the internet by storm last year with his Gray Poupon-flavored ice cream.
According to Hidden Valley, the limited-edition pints promise the “tasty flavors of the ranch, including buttermilk, savory herbs, and a hint of sweetness.”
Van Leeuwen co-founder and CEO Ben Van Leeuwen referred to the mix as “possibly our most amazing ice cream yet.”
“We know Hidden Valley Ranch goes with just about anything — pizza, carrots, fries — but ice cream is new to us,” said Hidden Valley Associate Director Rachel Garrison. “We are very excited to partner with Van Leeuwen, the expert in limited-edition premium flavors, to bring together this creamy blend of salty and sweet. Expert advice? He tops his balls with crushed pretzels or potato chips for the perfect salty crunch.”
Van Leeuwen’s new spring flavors also include Sweet Maple Cornbread, Blood Orange Chocolate Chip, Carrot Cake, Strawberry Shortcake, Honey Graham Cracker and Limoncello Cake.
Past creative collaborations have included a Malted Milkshake & Fries flavor with the Idaho Potato Commission, a special flavor with Netflix to promote “Glass Onion” and the 2021 Kraft Mac & Cheese ice cream.
The current line of new flavors will be on sale from March 20 to May 28 for $4.98 at most Walmart stores nationwide.