Brooklyn Beckham teased her next business on Monday, promoting a new ‘cloud smoothie’ on Instagram.
The eldest son of David and Victoria Beckham, 25, is in the final stages of launching his own ‘Brand Beckham’ empire, using the name cloud 23.
The aspiring chef, who recently launched a successful hot sauce, plans to boost his £10million fortune with a personal branding empire like his father’s.
From food and drinks to clothing, Brooklyn plans to trademark items under his Cloud 23 brand after creating a Californian company called Peltz Beckham.
Meanwhile, it looks like Brooklyn is expanding into the world of soda following its collaboration with plant-based Mexican restaurant Mora Mora.
Dressed in Cloud 23 products, Brooklyn walked fans through step-by-step how to make his new smoothie.
Brooklyn Beckham, 25, teased her next business on Monday, promoting a new ‘cloud smoothie’ on Instagram.
It looks like Brooklyn is branching out into the world of soda after its collaboration with plant-based Mexican restaurant Mora Mora.
The caption read: ‘Brooklyn’s Cloud Smoothie by @brooklynpeltzbeckham Made with @birdman_life Falcon Vanilla Protein, mango, banana, coconut yogurt, hemp, water and berry coconut cream.
‘A cloudy smoothie that will boost your resolutions to start the year on the right foot.
“It doesn’t have Cloud23 sauce, but it actually tastes delicious with a drop of sweet jalapeño.”
Named after the number 23 jersey his father wore at Real Madrid and LA Galaxy, Cloud 23 comes in two variants: Sweet Jalapeno and Hot Habanero.
During the pandemic, Brooklyn launched her own Facebook Watch series, Cookin-With Brooklyn, in December 2021.
He did not claim to have had any formal training and said that he “just loves to cook” while sharing his passion with his followers.
A year later, Brooklyn branched out into the beverage market when it revealed it was launching alcoholic beverage brand Wesake.
He said at the time: “Joining Wesake brings together many of my different passions, including my fascination with Japan, cooking and my love of Sake.”
The eldest son of David and Victoria Beckham is in the final stages of launching his own ‘Brand Beckham’ empire, under the name Cloud 23.
From food and drinks to clothing, Brooklyn plans to trademark items under his Cloud 23 label after creating a Californian company called Peltz Beckham (pictured with his wife Nicola in 2024).
In 2023, Brooklyn was revealed to be worth a staggering £10 million after landing contracts with Tiffany & Co, Pepe Jeans and plant-based milk, Silk.
Brooklyn follows in her famous parents’ footsteps by launching her own brand
One of his first forays was photography, where he published his own collection of photographs in a book titled What I See in 2017.
On one page, next to an image of an elephant in the shadows, the headline read: “Elephants in Kenya.” It’s very difficult to photograph, but incredible to see.’
In 2023, Brooklyn was revealed to be worth a staggering £10 million after landing contracts with Tiffany & Co, Pepe Jeans and plant-based milk Silk.
Sources close to Brooklyn say he also makes money from his widely viewed cooking videos.
He also previously fronted campaigns on his Instagram account, which has 16.3 million followers, with the new Japanese sake brand, WESAKE, which he co-founded; Twinkly, a lighting brand; Wendy’s burger chain; and Silk Nextmilk, a plant-based milk.