Why so serious? Broker reveals why he uses thriller films, including Joker, to sell houses – and how it can help raise $ 50K over the reserve
- A real estate agent uses popular films to market real estate with great success
- Estate agent Christian Gravias sold a $ 50,000 property over the reserve in 2018
- As a result, he doubles the creative idea for marketing traits
- His most recent advertisement was inspired by hit thriller Joker
A creative broker has found a winning formula and uses popular films to market his properties.
Christian Gravias, from Collings Real Estate Northcote in Melbourne, used the classic film Risky Business from the 80s to launch a property in 2018 and discovered potential buyers who were enthusiastic about the creativity.
The video was shown at 100,000 – the equivalent of an MCG crowd who got a peek at the property.
Christian Gravias from Collings Northcote (second from left) has advertised a new and creative way to advertise his traits, he is now inspired by iconic or new hit movies
The house sold for $ 50,000 above the reserve, partially according to Mr. Gravias, to the unusual marketing method.
This year, Mr. Gravias used the controversial thriller Joker to market a three-bedroom townhouse in Port Melbourne.
Mr. Gravias told Daily Mail Australia that the decision to run with film-inspired ads turned out to be the right choice.
& # 39; The answer was outrageous, my phone didn't stop ringing, "he said.
& # 39; I have potential buyers who contact me to tell me they are coming Saturday (to the open house). & # 39;
The broker said his creative move was a premeditated thought to disrupt & # 39; the established order & # 39; and described most simple real estate video & # 39; s as & # 39; very, very boring & # 39 ;.
Gravias has made a Joker-inspired video for a mansion he uses in Port Melbourne and shows an actor dancing around the property (photo)
Mr. Gravias told Daily Mail Australia the last video he managed to get the property sold for $ 50,000 above the reserve, so he did the same for the Port Melbourne mansion (photo)
Mr. Gravias collaborated with QOD entertainment with permission from the homeowner to make the Joker inspired video.
The advertisement has the voice-over of a police officer who sets the stage in Port Melbourne before the actor who plays the role of the Joker is shown outside.
Once inside, the actor dances through rooms in a style that is similar to scenes in the Joker movie.
The rooms are exhibited by the dance scene while the & # 39; Clown Prince of Crime & # 39; feel at home.
Mr. Gravias then comes on stage and asks the Joker if he was there to buy the house.
His first video was inspired by Risky Business and this time he drew inspiration from the Joker movie that he said was flooded with potential buyers
The new advertisement was placed on Tuesday with positive responses that had already arrived.
& # 39; Impressive, heard about this in the UK had to see it! unfortunately, the embedded video didn't work on the Aussie news channel & # 39 ;, wrote a YouTube user.
& # 39; Smart showcase! Good video! & # 39; another one added.
Mr. Gravias said he saw no reason not to continue the trend towards the future.
& # 39; This will certainly happen more in the future and we want to be at the forefront of making as many of these videos as possible, pushing boundaries and attracting as much attention as possible to the property, "he said.
An idea that Mr. Gravias is considering is a Home Alone-inspired video, but he said he had a few other concepts in the pipeline.
After the advertisement was made public, Mr. Gravias told Daily Mail Australia that he has more buyers interested in the open day on Saturday than he would otherwise have done
. (TagsToTranslate) Dailymail (t) news (t) Melbourne