Brittney Saunders complained about being ‘robbed’ at the 2024 TikTok Awards after failing to take home one of the top gongs.
The millionaire businessman had been nominated for TikTok Business of the Year at the annual ceremony, which was held at Sydney’s Hordern Pavilion on Wednesday night.
However, the CEO and founder of fashion brand Fayt did not take home the award, which was ultimately awarded to influencer Kat Clark, co-founder of skincare brand Kaladé.
Brittney took to Instagram after the glitzy ceremony, where Bridey Drake was also named TikTok Creator of the Year, to jokingly comment that her win was “stolen” from her.
Sharing a meme-worthy close-up of her disappointed expression, she wrote in a caption: “Robbed twice in one week xx.”
Brittney also took to her Stories to share a video of herself talking about her loss after arriving home, happily saying she was “disappointed” she didn’t give a victory speech.
Brittney Saunders complained about being ‘robbed’ at the 2024 TikTok Awards after failing to take home one of the top gongs.
“Now I’m going to take off my jewelry completely disappointed, just kidding,” she said.
“We’re the real winners, I’ll tell you why, because we have a whole cheese board that we didn’t have before we left, so who’s really winning?” Are.’
Brittney admitted she had prepared a speech in case of her win, but insisted she was happy to be nominated, as she insisted her previous Instagram post had been a “joke”.
“It was an honor to be nominated, there were only five people nominated in each category, so the fact that we were up there was an honor,” she continued.
‘I would also like to say that I am not really discouraged and that there are no hard feelings, I know I made that post before (…).
“Awards are fun and great and whatever, but at the end of the day, nothing changes for whoever wins or loses an award, everything stays the same.”
“I’m bummed because I had a nice little speech planned, but I get to give a speech here every day anyway,” she joked.
In the Business of the Year category, Brittney also faced off against jewelry business owner Jasmine Hand, blogger Brooke Saward and Chebbo’s Burgers owner Ali Chebbani.
The millionaire entrepreneur had been nominated for TikTok Business of the Year at the annual ceremony, but missed the award and shared a video in which she talks about her disappointment.
Brittney (pictured) has become a billionaire after founding her size-inclusive fashion brand Fayt in 2017.
The category recognized “companies that made big moves on TikTok, built a loyal customer base, and increased sales in 2024.”
Brittney has become a billionaire after founding her size-inclusive fashion brand Fayt in 2017.
Fayt offers clothing in a wide variety of sizes and high-quality fabrics, with sizes ranging from 6 to 24.
Brittney is also the proud CEO of Staple Swim, Form Active, Fayt The Store, Outdo Collective and Outdo Espresso.
She is originally from Newcastle, but now spends most of her time in Sydney, tending to her businesses and speaking on podcasts.