Your must-have for fall: shoppers go wild for the flattering $89 ‘stretch’ denim mini dress that sells out in less than an hour
- Aussie brand FAYT The Label launched a stylish black denim mini dress
- The $89.95 Saveira dress sold out in an hour this week
- Founder Brittney Lee Saunders Was Absolutely ‘Stunned’
A simple denim mini dress from fashion brand FAYT The Label is making waves on social media.
The $89.95 Saveira dress launched just this week and rose in popularity so quickly that it sold out in under an hour.
Founder Brittney Lee Saunders of Newcastle, New South Wales was stunned by the result and had to order three times as much stock due to the huge demand.
The 29-year-old CEO, who owns several of her own brands, told FEMAIL she was absolutely “stunned” and impressed.
“After it sold out, we placed a pre-order that sold four times as much as it originally did online!” she said.
Brittney Lee Saunders’ brand FAYT The Label launched a stylish new denim mini dress this week that sold out in under an hour (Photo: Brittney in Saveira dress)
Said to be the ‘perfect combination of both style and comfort’, the Saveira dress features flattering front chest pockets with large silver buttons
Said to be the ‘perfect combination of both style and comfort’, the new black denim dress features flattering front chest pockets with large silver buttons.
It’s made from a ‘stretchy’ denim fabric, making the outfit ideal for all-day wear at the office or on the go.
At the moment, only the black shade is available for pre-order, but two new colors – white and taupe – launch on Wednesday evening, March 1.
“Our black Saveira dress took us over 12 months to make and it was amazing to see it sell out in under an hour, confirming that all the effort was worth it!” Britney said.
“We wanted to make sure the fit and shape of the dress were 100 percent great and I’m so glad we reviewed multiple samples to make sure this dress sells out.”
Brittney said she expects the additional colors to be just as popular with shoppers.
It’s made from an ‘elastic’ denim fabric, making the outfit ideal for all-day wear at the office or on the go
The label prides itself on being a size-inclusive brand, so the dress is available in sizes 6-24
FAYT The Label prides itself on being a size-inclusive brand, so the dress is available in sizes 6-24.
Some of the customers who managed to get their hands on the outfit have also left positive five-star reviews on the website.
A few also suggested buying the next size up from your usual size for extra length.
Good quality and good stretch. I’m normally a 14-16, I got a size 18 and I’m glad I did as I feel it has a small fit and is quite short! Really pretty, but size up!’ a woman wrote.
The perfect amount of stretch and hugs the body in all the right places! My only issue is that it’s a wee bit short, and I’m a petite person. So damn good!’ added another.
A third wrote: ‘This is the first thing I’ve bought here and I love it!! Arrived so quickly and fits true to size. Very flattering and comfortable. Good quality material and can dress it up or down. I’ve had so many compliments every time I’ve worn it.”